According to a report by the Kyodo News Agency on July 7, Toyota Motor Corporation on the 6th in the United States in Plano, Texas, showed the media the "North American headquarters" that brought together major US subsidiaries. By the end of 2017, about 4,000 people, including thousands of new employees, will work here and become a major base. With an investment of about $1 billion, US President Trump issued a statement praising the investment and said "will support Toyota's growth in the US business."
James Lentz, executive director of Toyota's North American operations, said at the ceremony on the 6th: "The "One Toyota" strategy can better cooperate and respond quickly to customer needs."
In the US market where Japanese automakers have made huge profits, new car sales have hit record highs for two consecutive years until last year, but recent sales have begun to show signs of fatigue. As the business environment deteriorates, promotional expenses are on the rise.
In the market, consumer demand is shifting from cars to SUVs and pickups. Centralizing the sales and production decision-making department to the North American headquarters allows the two departments to establish synergies to rapidly increase the production of the best-selling models and put them on the market.
The North American headquarters has seven buildings around the central square. In addition to the office building, there are large lecture halls and fitness facilities. About 30% of electricity is generated by solar power, and about 70% of the electricity comes from wind power.
In January, Trump criticized Toyota's plan to build a new plant in Mexico. Soon after, President Akio Toyoda announced that he would invest about $10 billion in the United States in the next five years, and his investment in North American headquarters is also included.

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