At the end of last month, Infineon announced that Dongfeng Nissan, which was made in Shenyang, will soon be heading north and set up a new production base in Dalian.

According to sources, the reporter disclosed that Dongfeng Nissan will hold a groundbreaking ceremony for the Dalian base on the 25th. This also means that the information on the early settlement of the new Dongfeng Nissan production base in Dalian has been confirmed.

According to the environmental protection report of “Dongfeng Automobile Co., Ltd. Dalian Plant's 240,000 Capacity Production of Passenger Cars” previously published by the Dalian Environmental Protection Bureau (hereinafter referred to as the “Dalian Project Environmental Report”), the project will initially produce SUVs as the main product. Gradually expand to MPVs and cars. With a total investment of more than 5 billion yuan, it will be put into production in 2014 and will eventually generate 240,000 capacity.

The Dalian production base will become the fourth production base of Dongfeng Nissan. Dongfeng Nissan, headquartered in Huadu, Guangzhou, has expanded its production base all the way to the north during the rapid development of its business. It has expanded from Huadu to Fuyang and Zhengzhou and eventually advanced to Dalian.

Dongfeng Nissan officials said that Dongfeng Nissan did have an important event in Dalian on the 25th, but the specific content declined to be disclosed.

Dalian Dongfeng Nissan was set up to build a new production base in Dalian. The news began to be circulated in the industry. However, specific issues such as capacity planning, model planning, and investment have not been confirmed. There have been news before that Infiniti will be made in Dalian, but it eventually settled in Shenyang.

Sources said that in the case of Infiniti has settled in Fuyang, the Dalian base put into operation in 2014 will produce Loulan, Qijun two SUVs, as well as the joint venture's own brand Kai Chen electric car. This is in line with the information disclosed in the Dalian project environmental report. According to the report, the project plans to achieve 25,000 medium and high-end SUV products in 2014; in 2015, it will produce 80,000 mid- to high-end SUV products and 40,000 high-end SUV products; in 2016, it will further increase the total factory production capacity to 145,000 units. Started production of high-end MPV products; in the end, it will increase production of high-end sedan products by 2017, and complete a total design capacity target of 240,000 vehicles.

In addition, as an unwritten requirement for approval of off-site plant establishments, car companies must go to pure electric vehicles. Therefore, it will be natural for Qichen Electric to settle in Dalian.

At present, Qi Jun and Lou Lan achieved domestic production in Zhengzhou and Xiangyang respectively. After the Infiniti domestic and Dalian bases were put into production in 2014, the model production plan between each production base of Dongfeng Nissan will obviously undergo an adjustment.

The Dalian-made bridgehead that will advance into the north on the 25th is the first production base for Dongfeng Nissan to enter the northern region. This will be its bridgehead into the northern market.

Since its inception, Dongfeng Nissan has demonstrated sustained and rapid growth. In the medium-term business plan announced last year, Dongfeng Nissan proposed the goal of "China's first leading group of passenger vehicles". By 2015, it will have sold more than 1.3 million vehicles and entered the top three of China's passenger vehicles. To this end, Dongfeng Nissan conducted a series of corporate layouts.

Among them, the expansion of production capacity is the most important preparation. From the commissioning of Dongfeng Nissan Huadu No. 2 Plant at the end of last year to the ongoing expansion of Zhengzhou Base and Liyang Base, and the imminent foundation of Dalian Base, both are preparing for the mid-term business plan.

With the ever-increasing scale of enterprises, it has become an indisputable fact that a single production base cannot quickly and effectively cover the national market. This is an important reason why FAW-Volkswagen, Shanghai GM, Dongfeng Nissan and Other mainstream automakers have chosen a multi-regional production layout.

However, in addition to focusing on covering the regional consumer market, the regional production layout of China's automobile enterprises has increased the efficiency of the supply chain to shorten the delivery time and reduce the logistics costs. This also has an important purpose. It is to increase the regional market share. rate.

Although in theory, this is not true. However, the regional production layout is psychologically close to the consumers, and it even breaks the monopoly of resources in China's auto industry.

If Dongfeng Nissan wants to truly enter the top three of passenger cars, it must further make up for short-board production. At present, Dongfeng Nissan has an advantage in the South China market centered in Guangzhou, and only six provinces in the South have contributed nearly 30% of sales volume in the past year. However, in the northern market, FAW-Volkswagen and other companies have long been dominant markets.

Dongfeng Nissan advanced into the northern region, and FAW-Volkswagen Nantuo Huanan and Shanghai GM moved west to Wuhan. To some extent, they all share similar ideas.