According to media reports such as the Pacific Auto Network, Southeast Mitsubishi is brewing to start the research and development of the next generation of Wings.
Previously, Mitsubishi Motors has announced that it will stop car development, which will push the Southeastern car, which is mainly based on Mitsubishi sedan products, to an embarrassing situation. The relevant person in charge of Mitsubishi China said in an interview: "Mitsubishi Motors hopes to cooperate with its partner Taiwan Zhonghua Automobile (Taiwan Zhonghua Automobile Industry Co., Ltd.) to help strengthen its product charm based on the existing models put into operation by Southeast Auto. Mitsubishi, who has "escaped" the car, left the future of Wings to Southeast and Taiwan's Zhonghua, but it is still unknown whether this model can be revitalized in the Southeast. "The development of the next generation of Wings is also the cooperation of the shareholders." The relevant person in charge of the Fujian Automobile Industry Group told the reporter. However, to the end of this article, Southeast Auto has not commented on this.
According to the analysis, Southeast Auto is currently making it difficult to make up for its own shortcomings under the current situation that its independent R&D strength is not strong. It is also a huge challenge to “distract the gods” to help the Wings. And this challenge is related to the future direction and stay of Southeast Mitsubishi, and even Southeast.
The next generation of Wings is jointly developed by the shareholders. Wings is the best-selling model of the Mitsubishi family in the domestic market with distinctive brand genetic characteristics. A few days ago, some media disclosed information about the next generation of Wings, and said that this model will be officially released in 2017.
Wings is the main selling model of Southeast Mitsubishi. According to the data released by the Association, in the first four months of this year, the car sold 2,100 vehicles, accounting for nearly 70% of the sales of Southeast Mitsubishi. Other southeast Mitsubishi models sold very little, with Lancer selling 863 units in April, Ge Lan selling 34 units, and Junge selling 69 units.
Although it is the main sales model, the sales data of Wings in the past two years is not optimistic. In 2013, the annual sales volume was 13,600 units, and by 2014, the sales volume was only 5,300 units.
Mitsubishi Motors said in an official statement that Mitsubishi will stop the research and development of cars, and will focus on SUVs, pickups and electric vehicles in the future. The reason why Mitsubishi Motors "will not continue to develop cars" is because the car business is difficult to earn.
The relevant person in charge of Mitsubishi China said: "Mitsubishi is not a big car manufacturer, so you can't do anything, you have to choose your own."
However, this news has created a problem for the Southeastern car that relies on the introduction of Mitsubishi technology and car products. In response, the relevant person in charge of Mitsubishi Motors said: "Mitsubishi Motors hopes to cooperate with its partner Taiwan Zhonghua Motor Co., Ltd. to help it strengthen its product appeal based on the existing models of Southeast Auto, but there is no new car development plan."
The analysis believes that in the future, Mitsubishi Motors will not invest more energy in the car, and Taiwan's Zhonghua Automobile has become an important reliance on Southeast China's Mitsubishi in terms of vehicle development.
Automotive analyst Zhong Shi believes: "Taiwan Zhonghua Automobile's research and development capabilities in the body, chassis and powertrain are relatively weak. The most prominent part of the company is the development of automotive electronics based on Taiwan's more developed electronics industry. ”
Taiwan Zhonghua Automobile official website information shows that the company is mainly engaged in R&D, production and sales of commercial vehicles, and there are not many involved in the car field. Its main sales models are commercial vehicles such as Mitsubishi Shengda, Zhonghua Lingli and Zhonghua Xinda.
Zhong Shi said that in the current situation that Mitsubishi Motors has stopped car research and development and China Car's car research and development capabilities are facing challenges, "the future of Southeast Mitsubishi is likely to slowly fade out of the domestic market."
Southeast Auto's own business short board obviously "Daily Economic News" reporter noted that due to the decline in sales of Wings, the current proportion of Mitsubishi brand models in Southeastern car sales is gradually declining. In 2013, this ratio was 16.65%, 2014. It fell to 15.33% in the year and fell again to 13.82% in the first four months of this year.
Under this situation, the future development of Southeast Auto falls on the shoulders of independent products, but its own business is currently facing the problem of lack of models.
Cui Dongshu, secretary-general of the Association, said: "With the shrinking sales of self-owned cars, the only straw that can save the southeast car is to quickly launch SUV models."
According to the data released by the Association, almost all of the independent car sales of Southeast Auto in the first four months of this year showed different degrees of decline. The only growth model was Lingyue, with a cumulative sales volume of 12,100 units, a year-on-year increase of 19%. However, the sales volume of this car also showed a downward trend in the past two months. In March, Lingyue sold 0.29 million units, down 21.7% year-on-year; in April, sales reached 0.15 million units, down 54.2% year-on-year.
At the same time, China's SUV market is showing rapid growth, and many independent brands have achieved good sales performance through the field of SUV. Take Jianghuai Automobile as an example. In the first four months of this year, the company sold a total of 111,100 units, a year-on-year increase of 76.57. Among them, the cumulative sales of SUV models was 77,600 units, up 458.5% year-on-year. The sales of cars were 13,100 units, down 40.2% year-on-year; MPV sales 2.02. Ten thousand vehicles, down 33.2% year-on-year.
According to Sina Auto Report, in July this year, Southeast Auto will launch the first self-developed SUV model DX7, and plans to launch a variety of models such as DX5 in the future, hoping to gain a share in the current high-growth SUV market.
However, Zhong Shi believes that "the current independent research and development strength of Southeast Auto is weak. Previously, more models were developed with Mitsubishi's platform and technology, and its self-developed products may face severe market tests."
In fact, in the past May, China's own brand SUV has been tested by the market. With the joint venture brands rushing to the SUV market, sales of self-owned brand SUVs declined in May. In the first quarter of this year, in the top ten models of SUV sales, the independent brands occupied 8 seats; by May, there were only 5 independent brands, of which Jianghuai Ruifeng s3 slipped from the 3rd to the 7th, and Beiqi Magic Speed ​​s3 The 4th place slipped to the 8th place.
Some analysts believe that the self-owned brand SUV has mainly won by high cost performance, and the competitiveness of independent brands has been weakened with the joint venture brand models relying on better product strength and relatively competitive prices.

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