Judging from the international environment and the domestic market, the foreign trade situation of construction machinery products is not optimistic. In 2013, there may be slight increase or even level.

Nowadays, the industry is faced with many difficulties and frequent crises occur. However, from the national level to the enterprises, they should seize the “accidents” of the crisis and develop a development strategy for the industry and the enterprise with a broader perspective and a higher perspective, and strive for the next development cycle. Absolutely competitive.

The large-scale infrastructure construction driven by investment in previous years has brought unprecedented opportunities to the development of the construction machinery industry in China. However, as the scale of investment is too large, the CPI remains high, the country continues to tighten the scale of investment, and domestic market demand continues in 2012. Shrink quickly. Although the NDRC has issued some infrastructure projects in the fourth quarter of 2012, it will take some time from approval to implementation before it can be transmitted to the construction machinery industry.

Customs statistics show that in the first two quarters of 2012, the export of construction machinery showed a gratifying increase in volume and price. To a certain extent, the pressure on many enterprises with both internal and external trade was relieved. However, starting from the third quarter and fourth quarter, export data began to turn downwards. Although there was a slight shock, the overall trend was a continuous downward trend. The industry data in December 2012 was not optimistic, and the economic recovery still has a long way to go.

At the same time, according to customs statistics, in 2012 China’s export of construction machinery, there were 24 kinds of goods exceeding 200 million U.S. dollars, and the total export value of 24 kinds of goods reached 15.683 billion U.S. dollars, accounting for 86.11% of the total export value. Among the 24 projects, except for one component project and five host projects that experienced a decline in exports, the others all showed different degrees of increase, indicating that China's construction machinery industry's exports are still in a rising channel and are still quite competitive.

The traditional market is stable and the emerging markets are eye-catching In 2012, Asia remains the traditional largest market for the export of construction machinery in China, and its market share still reaches 42.72%, but this figure is the lowest point in the past five years, and it has decreased compared with the same period in 2011. 3 percentage points. Europe has always been the market with the second largest market share. The trend is basically stable. In addition to small fluctuations in 2009, market share has remained stable at around 16%. The EU-15 countries and Russia are the main forces in Europe. Africa slightly exceeds the third place in Latin America's market share, and Africa is also a volatile market with frequent 2%~3% market fluctuations. However, due to the weak infrastructure in Africa, market capacity and potential are considerable. Latin America is slightly lower than Africa in fourth place, but the Latin American market has been slowly and steadily rising. Similar to Africa, Latin America has considerable market potential and optimistic prospects due to weak infrastructure, economic conditions, and trade environment that are better than those of Africa. Brazil, Venezuela, and Ghana are all countries with strong market vitality in recent years. The U.S.-led North American market is a relatively stable big market. In 2012, the U.S. market grew by 23.55% year-on-year, and it seems to have seen some hopes for economic recovery. The Middle East market should never be neglected. In 2012, China's construction machinery exported 1.563 billion U.S. dollars to the Middle East, a year-on-year increase of 28.96%. The traditional markets of Saudi Arabia, UAE, and Iran accounted for nearly 70% of the total. The Oceania market is basically the Australian market. In 2012, exports to Australia increased by 29.53% year-on-year, indicating that the market environment is good, economic development is stable, and the export of construction machinery is steadily increasing.

Cultivate advantages and actively innovate In the past few years, the development of the industry, supply and demand are booming, everyone is happy, the expansion of production capacity and expansion, spread more and more, making the operating costs continue to rise. However, in recent years, policy adjustments have led to a sharp contraction in the domestic market. This is almost a deadly blow for some companies with single products, severe homogenization of technology and poor resilience. Most of the major construction machinery companies reported a year-on-year decrease in revenue, but they also saw bright spots in a dim light.

The characteristics of the construction machinery itself make the threshold of the foundry relatively high, so the scale of processing of incoming materials and processing of the materials does not appear to occupy too high an industry proportion like other industries such as electronics and textiles. Zoomlion (000157) M & A Italy CIFA is the championship road after the all-round, through the acquisition of powerful companies in the field of construction machinery, making the company in the growth process more stable, faster and more accurate.

From the products displayed at the 2012 Shanghai BMW Construction Machinery Exhibition, all engineering companies are aware of the importance and necessity of innovation, and have increased investment in scientific research and innovation. At the BMW show, Xugong exhibited 400 tons of mining trucks and disclosed that 3,600 tons of crawler cranes had also been finalized. Zoomlion displayed 2,000 tons of all-terrain cranes, 101-meter carbon fiber pump trucks, and 300-ton mine excavators. Shantui high-power bulldozer has also become a new bright spot. Driven by technological innovation, the international competitiveness of China’s construction machinery products will become stronger and stronger, and “going out” will achieve sustainable development.

Overseas M&A Practices 2012 is an extraordinary year for China's construction machinery industry. There have been four cases of cross-border mergers and acquisitions.

In January 2012, Weichai Group, a subsidiary of Shanzhong Group, acquired Italian yacht manufacturer Faraday. In the same month, Liugong (000528) acquired Poland's HSW. These two mergers and acquisitions opened the curtain for overseas acquisition of construction machinery companies. . The next three ones acquired German elephants. XCMG acquired Putzmeister in Germany and Weichai purchased German KION and Linde. In the past, foreign investors purchased Chinese companies. The overseas mergers and acquisitions of Chinese engineering companies that took place in 2012 could not help but make it shine. The above-mentioned mergers and acquisitions are not in the quagmire of mergers and acquisitions in the home appliance industry in previous years. After these mergers and acquisitions, they have formed direct supplements to their own businesses, or have made a qualitative improvement in product quality. For example, after the acquisition of Italian CIFA by Italy, China United used its leading carbon fiber technology to develop a carbon fiber boom truck with more than 100 meters; after Liugong acquired HSW, it directly formed a bulldozer segment; after Xugong and Sanyi completed the merger, China The concrete equipment has basically formed a monopoly; Weichai will quickly break through hydraulic technology, one of the bottlenecks of China's construction machinery, after it acquires KION.

In summary, in 2013, the construction machinery industry in China will continue to bear the pressure brought about by the sluggish market, but at the same time, it will be able to exert its stable traditional advantage market and the emerging markets that will come from behind, together with the hard work of the enterprises, Actively carry out industrial innovation, making China's export of construction machinery products still quite competitive advantage in 2013.