In recent years, before the release of many domestic movies, Hollywood has been denounced. It is believed that Hollywood has taken away the hearts of Chinese audiences and squeezed the living space of domestic films. This kind of embarrassment has almost become a “declaration” of domestic films. Repeatedly tried to win the sympathy of the audience. Some media have called this an "Xianglin-style chant." A foreign film personage thinks: “Chinese directors are constantly talking about the great challenges that Hollywood has brought them, but think about it. Is the question from the Hollywood or the Chinese film itself? I feel sorry for it. Over the past five years, Chinese films have not been very good at accumulating strength, training good directors, and producing outstanding stars. Chinese filmmakers are somewhat lazy in these areas."

At the "1942" conference, Feng Xiaogang said: "I think I have to find a reason for myself. In fact, your own home is not good-looking. To put it plainly, this is just a shield for many people, that is, you have to withdraw your review. If you don't let Hollywood come in, you don't necessarily have a high box office. You can only target the audience at the time and say that they don't know what's going on. When it does, it's really self-destructive."

The auto industry has similar phenomena. From January to May, the market share of self-owned brand passenger cars fell by 3.3 percentage points year-on-year, further reducing the decline. Some media exclaimed: "China's auto brands have come to life or death."

The response of independent brands to changes in the market was particularly sensitive, as shown by Fan Zhongyan's "worry and worry of the world before and after the world." Therefore, in recent years, the market situation has changed slightly, and the self-owned brand will appear to be the “last buzz”. Everyone hopes that the government will give more support to independent brands. Of course, this is very reasonable. Self-owned brands face difficulties and all parties must support them vigorously. However, after repeated occurrences of this kind of situation, it is likely to weaken the effect it should have, and it will no longer be sympathetic to people. This is the kind of embarrassment that Mr. Lu Xun's works have.

From January to May this year, the production and sales of passenger cars increased by 7.05% and 5.48% year-on-year, of which state-owned self-owned enterprises decreased by 8%, private autonomy declined by 4%, and joint ventures increased by 12%. This shows that in the same market situation, foreign brands still maintain relatively rapid growth, and there is a greater decrease in the number of self-owned brands in China, and the situation is even more difficult. In another case, it is more difficult for small brands (brands with little sales). The third situation is that it is more difficult for independent brands in first and second-tier cities. According to Hangzhou media reports, at least half of its own brand 4S stores sell less than 50 vehicles, and some even sell more than 20 vehicles per month. Some small brand agents stated that if the situation continues to deteriorate, it will persist until the end of the year. Some brands may not even find an agent in Hangzhou.

The survival of the fittest is the law of market development. The total scale of China's own-brand vehicles has been considerable, but it is extremely decentralized. Not only has there been no corporate withdrawal, but also more and more companies that produce cars have only a dozen of them 10 years ago. Now it has more than 40, so it should be shuffled once. . According to an audit announcement issued by FAW, “From 2008 to 2010, the proportion of independent product R&D investment of FAW Group was relatively low, and the profitability of self-owned brand vehicles was not strong. The profits of the entire vehicle business mainly came from joint ventures and cooperation subsidiaries.” This is a common phenomenon. Some enterprises' R&D investment is less than 3% of the national regulations, and foreign automobile companies are generally 4%-6%. We are willing to invest more in capacity expansion, invest more in research and development, and it is difficult to increase our competitiveness.

Therefore, the auto brand enterprises must find more reasons from their own, do not push their responsibilities to foreign capital, do not rely on government protection, or rely on their own efforts to change the predicament. According to Rao Da, Secretary General of the National Association of Travel Unions, "From the current situation, the situation of self-owned brands this year is still more difficult than last year. Self-owned brands must start counterattacks from now on. If they are not moved, many independent brand enterprises will Eliminated by the market.”