Breakthrough of Commercial Vehicles into Independent Brands


“The rate of urbanization in China has reached 51.3% today. Although there is still a gap between the urbanization rate and 80% of the developed countries, it has reached a critical point and the transformation of urban transport to light logistics has provided a broad range of commercial vehicles. Market space." On the 19th, on the anniversary of the listing of SAIC Datong's full line of products, Zhu Liping, the brand and market department of Datong, said that he was confident about the future prospects of commercial vehicles.

According to statistics from relevant departments, in the first half of this year, China produced 1.929 million commercial vehicles and sold 1,984,600 vehicles. Zhu Liping said: “As far as the current sales figures are concerned, although the commercial vehicle market is much smaller than the passenger vehicle market, there is huge room for development and the profit margins are also large.” Some insiders said: “With a highly competitive passenger car Compared to the market, the light passenger market is a blue ocean, while overseas brands enter the Chinese market with less competition, and the competition is not so fierce.A more than 10 million yuan of the Transit models, the profit can be as high as 20,000 to 30,000 yuan, Iveco's light passengers Profit is higher."

China's commercial light passenger market has long been monopolized by Nanjing Iveco and Jiangling Motors, which accounted for more than 80% of the market share. In recent years, JAC and SAIC Chase have joined this market segment. Zhu Liping said that we and Iveco are complementary relationships. The two sides have established a good relationship. Because of the capital, SAIC Chase is now a wholly-owned independent brand. Iveco even hopes to become Chase's agent in Europe.

Unlike passenger cars, commercial vehicles are not affected by the restrictions on vehicle purchases in various regions. Commercial customers can purchase freely and ordinary consumers can also try. This creates an external environment for the development of commercial vehicles. This also leaves room for China's own brands in the highly competitive auto market.



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