Nanjing Fiat has announced a significant reduction in the prices of car accessories, effective from New Year's Day. This adjustment covers over 500 types of wear-and-tear parts and 1,500 categories of medium-damage or slow-wear components, making up more than half of all accessories available in the Nanjing Fiat product line. The price changes vary across different items, with the most noticeable drop seen in regularly maintained parts—this is especially important for car owners looking to reduce maintenance costs.
Unlike vehicle price adjustments, this comprehensive change in accessory pricing will benefit both new and existing customers of Nanjing Fiat models. Mr. Jing Boqing, Deputy General Manager of Nanjing Fiat and General Manager of the Sales Department, emphasized that spare parts play a crucial role in 4S dealerships. He pointed out that the overall cost-effectiveness of a product is a key factor in customer satisfaction and brand loyalty. Providing timely, genuine, and high-quality spare parts is essential to maintaining customer trust and long-term relationships.
With over 60,000 vehicles on the road in the Nanjing Fiat series, including 16,000 in Beijing alone, the demand for routine maintenance and repairs has significantly increased compared to the start of the year. To meet this growing need, Nanjing Fiat has made a strategic adjustment to its stable pricing system, aligning it more closely with market demands.
Internally, the company has continuously improved its spare parts production, procurement, and supply chain management. By optimizing logistics, controlling packaging and transportation costs, and leveraging import tariff changes, Nanjing Fiat has enhanced efficiency and created more flexibility in pricing decisions.
The overall reduction in accessory prices not only strengthens the cost-performance of Nanjing Fiat products but also enhances the value of after-sales services. For consumers, this means better service quality and added value, supporting the brand’s strategy to build stronger customer loyalty and drive long-term growth.
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