The research report released by Frost & Sullivan, a well-known US growth consulting company, said in June this year that the Gulf Arab countries have maintained a good momentum of economic growth in the past two years. Consumer purchasing power has increased and food consumption has increased. The levels and types have greatly increased, and the food flavoring market, which is highly dependent on the performance of the food market, has thus benefited. At the same time, seasoning manufacturers in the region continued to innovate to meet consumer demand and also contributed to the expansion of the market. The Gulf Arab countries have a good market for food flavorings and deserve investors’ attention.

Total sales of the flavoring agent market in the Gulf Arab countries reached US$130 million in 2010, with total sales of 11 million liters. The market has great room for growth in the coming years. It is expected that the average annual growth rate will reach 12.6% from 2010 to 2017, and sales in 2017 will rise to 299 million US dollars. Flavoring agents are widely used in the industry and can be divided into sub-markets such as dairy flavoring, candy flavoring, cake flavoring and beverage flavoring according to their target markets. The above-mentioned high growth mainly occurs in the dairy products and beverages sub-markets.

The market for dairy flavors accounted for 15% of the entire flavor market. Sales in 2010 reached US$19 million, an increase of 12.5% ​​over the previous year. It is expected that the average annual compound growth rate of this market will reach 13% between 2010 and 2017. By 2017, the market sales volume is expected to reach US$46 million. Consumers' demand for functional dairy products such as low-fat and low-sugar is the most important driving force for the rapid growth of this market.

The candy flavoring market in 2010 had the same sales as the dairy flavorings market. Both were US$19 million, but slightly lower than the previous year’s growth rate of 10.5%, and the average annual growth rate is expected to be around 11% in the next few years. The total market sales in 2017 is expected to reach US$41 million.

The market for pastry flavoring products accounted for 10% of the overall market share. Sales revenue in 2010 was US$13 million, an increase of 12.1%. It is estimated that the average annual growth rate will be around 13.1% from 2010 to 2017, and total market sales will reach 0.31 in 2017. One hundred million U.S. dollars.

The beverage flavoring market is the largest market share, accounting for 30% of the flavor market. In 2010, sales revenue reached US$39 million, a year-on-year increase of 13%. The average annual growth rate of the market is expected to reach 14.3% in the next few years, and it is estimated that by 2017, sales will reach 100 million US dollars. The submarket, like the overall flavor market, is mainly driven by continuous product innovation.

The producers of the flavoring market in the Gulf Arab countries mainly have two levels. The first level is multinational companies, and the second level is medium or small-scale manufacturers. They mainly focus on the local market or a small number of export markets. After undergoing a series of mergers and acquisitions, there are only four first-tier multinational companies, namely International Flavor and Fragrance Co., Ltd., Givaudon Co., Ltd., Fenmeiyi Co., Ltd. and Dezhixin Co., Ltd. It has reached more than 90% of the market share, leaving the remaining shares to other second-tier producers.

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