Eight Hot Events in the Automotive Market in 2012

July 16 13:06:41, 2021


In 2012, the inventory coefficient of automobile dealers remained high, and most of the time, the inventory coefficient was greater than 1.5, reflecting that the inventory had far exceeded the warning line and the operating pressure and risks were very large.


●Keyword: Luxury car price reduction


Since February of this year, the Mercedes-Benz S300, with a guide price of 930,000 yuan, has fallen to less than 700,000 yuan, triggering the collapse of the overall price system of luxury cars. By November of this year, the range of products with significant price reductions has narrowed.


●Keyword: Guangzhou purchase


After Shanghai and Beijing, this year, Guangzhou City issued a “restriction order” on June 30th, and the three major first-tier cities have restricted purchases.


●Keyword: New Energy Vehicle Deal


On July 9th, the "Energy-saving and New Energy Vehicle Industry Development Plan (2012~2020)" was officially released. The plan points out that by 2020, the production capacity of pure electric vehicles and plug-in hybrid vehicles will reach 2 million, and the cumulative production and sales volume will exceed 5 million.


●Keywords: Japanese was hit hard


Affected by emergencies, Japanese cars have encountered “Waterloo” in the Chinese market since September. In October of this year, the share of Japanese passenger cars in China’s market fell to a record low of 7.6%.


●Keyword: Dealer "Running"


On October 13 this year, Li Jing, a Suzhou distributor of Dongfeng Citroen, suspected that the 4 Dongfeng Citroen 4S shop suddenly closed behind closed doors due to capital chain breakdown. Hundreds of consumers could not mention the car.


●Keywords: New regulations for recall


On October 30 this year, the State Council promulgated the "Regulations on Recalling Defective Auto Product Management Regulations" to allow consumers to see new hope for rights protection.


●Keywords: Reversal of independent brands


The self-owned brand passenger vehicle company has seen growth since the beginning of September, and has achieved sales rebound in November for three consecutive months.



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