Informationization is a major trend in the current world economic and social development. Its level of development is an important indicator of a country's and regional's international comprehensive competitiveness, modernization, and economic growth. The reform and construction of the grassroots agricultural technology extension system in the planting industry The realization of information technology is a process that uses traditional methods combined with modern communication technologies and computer technologies to disseminate agricultural new technologies. It is an important measure to improve working methods, achieve scientific decision-making, strengthen two-way service, strengthen grass-roots agro-technical extension service work, and develop grass-roots agricultural technology promotion in the new era.
1 Status of information technology development for grass-roots agro-technical extension organizations in the planting industry During the “10th Five-Year Plan”, provincial-level agricultural departments, 97% of prefecture-level cities, and 80% of county-level agricultural departments all have information management and service agencies. 64% of the townships set up information service stations, developed more than 200,000 rural information workers, and initially established a system of agricultural information from the central to local governments. Agricultural information websites have been established in 31 provinces (autonomous regions and municipalities), more than 80% of prefectures (cities), and more than 60% of county-level agricultural departments, and departments, provinces, counties, counties, and townships have cooperated and initially formed a nationwide coverage. Agricultural information network group. At the same time, according to statistics from the National Agricultural Technology Extension Service Center, as of the end of 2007, there were 59 provincial-level grass-roots agro-technical promotion portals, 298 prefecture-level agricultural technology promotion websites or webpages, and 974 county-level agricultural technology promotion websites or web pages. There are 50 specialized websites for the promotion and construction of grass-roots agricultural technology in the planting industry. The "China Agricultural Technology Promotion Network" has become the portal of China's agricultural technology promotion system, with a monthly average of 6 million hits. The national agricultural technology system has established 32 important agricultural technology application information systems and 13 internal automation network office systems in recent years.
Yunnan Province is located in the southwestern border of the motherland, and its economic development is backward, which leads to the backwardness in the reform and construction of the grassroots agricultural technology promotion system and the construction of agricultural information technology. In recent years, with the development of science and technology and modern agriculture, agricultural technology promotion centers at all levels have set up “digital agriculture” as their goal. In the process of experiments, demonstrations, training, guidance, and consulting services, they have used limited funds to strengthen The construction of software and hardware facilities, using information methods to innovate working methods, and vigorously building agricultural technology promotion information, effectively promoted the promotion of agricultural technology in the province. According to surveys, at present 16 provinces (cities) of agricultural technology centers in the province can also be connected to the Internet. Quzhou, Chuxiong, Honghe, Yuxi, Dehong, and other states (cities) agricultural technology promotion centers have basically realized office automation. Less than one-fifth of the County Agricultural Technology Centers have independently operated web pages.
Although the informatization of grassroots agro-technical extension organizations has achieved certain results, due to the fact that agriculture is still a weak industry, the application of agricultural information technology is still in its infancy. The depth and breadth of applications is far from enough, and even falls behind some of the province's frontiers. Regional and county-level agricultural technology promotion centers (stations) do not even have office computers, and information construction is even more blank. The majority of farmers are still at a very low level of application of the Internet. This is extremely disproportionate to the farmers' information needs and the requirements of agricultural informationization.
2 Existing Problems in the Informatization Construction of Grassroots Agro-technical Extension System in Yunnan Province 2.1 Insufficient Attention and Unclear Development Ideas Most leaders recognize the necessity of agricultural information, but pay insufficient attention to the system needed to support grassroots agricultural technology promotion. The actual work has not really been put on the agenda, and the old working methods are difficult to change for a time. At the same time, the province does not have a complete plan and goal for information technology development for agricultural technology promotion. As a result, various development platforms have been selected. There are problems such as high development costs, serious duplicate construction, and waste of funds and resources. With a focus on advancement, it is impossible to achieve coordinated development.
2.2 Insufficient investment and weak infrastructure Due to financial difficulties in most parts of Yunnan Province, the funding for agricultural technology promotion is seriously insufficient. The construction of grassroots agricultural technology promotion organizations in the planting industry is backward, there is no project, no funds to carry out the information infrastructure construction, lack of computers and other necessary Modern information dissemination tools and equipment, transmission tools are slow, and the means of processing are backward. They still remain at the manual stage. At the same time, all kinds of software development lags behind, the database lacks complete system data, lack of scientific analysis and processing capabilities, and low levels of judgment and decision-making, affecting the timeliness and use value of agricultural technology information. Because of the backwardness of means and means of promotion, the channels for farmers to obtain information are still quite limited, and agricultural technology promoters are often used to run the fields and fields, which are time consuming and inefficient, which restricts the promotion of agricultural technology in our province.
2.3 The lack of information network talents, and the lack of scientific information collection methods in Yunnan Province Due to the lack of more professional information network talents, lack of their own servers, and limited by regions and departments, the website cannot be systematically managed. The establishment of grassroots agro-technical extension agencies was severely impeded. At the same time, information collection channels are poor, methods are unscientific, collection points are insufficient, and the system is not perfect. As a result, some information is not published in a timely manner, some are not professional, and the information resources provided are not practical and authoritative. Affects the accuracy and representativeness of the information. If the design of the database from the top to the bottom is not uniform in the construction of the database, repeated construction of agricultural information application systems at all levels has occurred, and many urgently needed information for the development of the market economy have not been included in the scope of collection.
2.4 Farmers have low information awareness and agricultural information services are not in place in developed countries. Information technology is used in every aspect of planting, breeding and processing of agricultural production. Farmers have a lot of work for computer operations and information management. Human labor efficiency can be compared with dozens or even hundreds of rural laborers in our country. However, in Yunnan, the scientific and cultural quality of farmers with a small-scale awareness of production and management for a long time is not high. They are accustomed to what kind of farming and what to rely on is based on experience. The computer penetration rate and Internet access rate are still very low, resulting in farmers being unable to effectively Accepting Modern Advanced Agricultural Knowledge and Thinking of Transformation to Modern Agricultural Mode . The grass-roots agro-technical promotion departments that directly serve the agricultural frontline, such as agricultural technology stations, are not able to control modern agriculture due to their low knowledge structure and professional quality, and they are unable to control modern agriculture, and they have weak promotion funds and inadequate service functions. Provide farmers with effective agricultural technical advice and services. At the same time, grassroots agricultural technology promotion has poor working conditions, low pay, serious outflow of personnel, and grassroots agro-technical promotion professional teams are very unstable.
3 Advancing ideas and countermeasures for the development of agricultural technology extension information construction 3.1 Deepening understanding and correctly grasping the development trend of agricultural technology extension information construction Currently, apart from traditional experiment, demonstration, training, guidance and consulting services, agricultural technology promotion under market economy conditions, It is also facing new situations and tasks: First, with the advancement of modern agricultural industrialization, agricultural technology promotion not only focuses on the pre-production and production services of agriculture, but also farmers need more market information such as the acquisition and sales of post-production products. The second is the current guidance on agricultural production technology, which does not limit the production and technical guidance of traditional conventional crops and varieties. The demand for high, new and special technologies to provide services is even stronger, and the new varieties and new technologies for agricultural technology promotion The application puts forward higher requirements; Third, due to the particularity of agricultural products and technology and the demand of market economy, higher requirements are also put forward for the timeliness of agricultural technology services. At the same time, the complexity and regional nature of agricultural production determines that under the new agricultural management system, a large number of scientific and technological achievements must be rapidly disseminated to farmers, and the transformation of scientific and technological achievements must be accelerated. Information technology must be used to comprehensively promote the informatization of agricultural technology promotion.
3.2 Strengthening the government's guiding role, increasing investment, and strengthening infrastructure construction To promote the informationization of grass-roots agricultural technology promotion and construction in planting industry, the key lies in strengthening government guidance. The construction of informatization of agricultural technology promotion is a project with high technological content. The input in the early stage is relatively large. The agricultural technical departments at all levels must vigorously strive for the strong support from government departments and all walks of life, raise funds through multiple channels, and increase investment. The construction funds shall be included in the infrastructure construction plan and the special financial budget to ensure the use of the province’s agricultural technology extension information network system, strengthen the network hardware infrastructure construction, update the various professional information databases of agriculture, improve the computer networking of agricultural technology information, and strengthen the agricultural sector. Technical information consulting service team to ensure the normal implementation of agricultural technology promotion information service.
3.3 Strengthen the construction of agricultural technology information teams, improve service levels, and promote the construction of grass-roots agricultural technology information service stations In order to achieve agricultural modernization, it is first necessary to increase investment in training of grass-roots agricultural technicians, and pass provincial and municipal level-level training and online training. The information personnel carry out on-the-job training, focusing on the information collection and dissemination methods, knowledge and management knowledge of agricultural science and technology, basic knowledge of computers and network applications. Through training, it will meet the requirements of the “three meetings” that will collect, analyze, and disseminate information, and strive to build a team of agricultural information workers with good quality, professional and pioneering spirit, and promote the construction of grass-roots agricultural technology information service sites. The second is to attach importance to the cultivation and use of information network talents, constantly enrich the content of information networks, establish systematic agricultural production and management technology information, improve the interactive use of existing networks, and enable users of agricultural technology information to promote agricultural technology information. The relevant information needed on the Internet can be found at any time, and experts and scholars in related fields can be consulted on the network to solve difficult problems in agricultural production and management, thus building the province's agricultural technology promotion information network to truly serve agriculture, rural areas and farmers. Technology platform.
3.4 Construct provincial and municipal county-level (household) Level 5 information networks to adopt a combination of government investment at all levels and farmers' independent construction. Determine the appropriate level of construction according to different information needs and complete the construction of information network infrastructure hardware in each province and city as soon as possible. At the same time, we adhere to the principle of “unified planning, unified development, unified provision of space, unified technical maintenance, independent information management, and sharing of resource achievements”. We will make overall plans to start the implementation of the “Digital Village” project as an opportunity, from top to bottom and from From the inside to the outside, from the narrow sense to the broad sense, and from the primary to the advanced, the key points are highlighted, and the vertical, horizontal, and level exchange information is used to form a linkage, mature batches are established, and a batch of agricultural information applications are established step by step. The software construction will further improve the information application mode of network linkage and resource sharing in each state (city), strengthen the construction of digital agriculture, and drive marketization with informationization, and strive to achieve the "County and County Links" and "Rural and Township Links" of agricultural technology promotion information networks. , "village-village", to promote the province's agricultural industrialization.
3.5 Improving Farmers' Scientific and Cultural Qualities, Establishing Comprehensive Networks, and Improving Transmission Efficiency The improvement of farmers' scientific and cultural quality is the key to enhancing farmers’ awareness of information and the ability to use information. First, we must pay full attention to basic education in rural areas and technical training for farmers, and persist in general education. Equal emphasis is placed on vocational education. The principle of agricultural vocational education is provided at a low cost or free of charge. Education informatization is strengthened. Modern distance education projects are vigorously implemented, and informationization is combined with rural education. In turn, peasants attach importance to informatization and use informatization. Thus, a virtuous cycle has been formed to enhance its informatization application capability and promote the construction of grassroots agro-technical extension agencies. Secondly, the professional electronic network is linked up with the mass media such as the postal power grid, broadcasting networks, and television networks, and agricultural technologies are transmitted to millions of households through consultation visits, press conferences, on-site guidance, etc., to meet the requirements of the development of the new century. Agricultural technology promotion information integrated network.
3.6 Strengthen the construction of agricultural technology resources to ensure that the accuracy, timeliness, and authoritative agricultural technology of agricultural technology popularization are the core of agricultural technology promotion services. Agricultural technology information is an information resource with special characteristics and is highly regional. Timeliness will vary depending on the region, climate, and season. Therefore, we will make full use of the agricultural technology promotion system, improve the application system, establish expert systems, collect information extensively, and develop localized, specialized, and diversified agricultural technology products. , To enrich information resources and provide the foundation and guarantee for the promotion of agricultural technology. At the same time, the use of expert systems, do a good job of argumentation, analysis, finishing, access to the Internet work, the establishment of the necessary electronic library, science and technology database, etc., to prevent the simplification of agricultural technology promotion, the promotion of agricultural technology as a dispensable intermediary or " Setters, to ensure the quality of agricultural technology promotion information.
4 Further Strengthen the Informatization of Grassroots Agro-technical Promotion 4.1 Realize diversification of information service subjects, promote the development of modern agriculture, actively nurture diversified and well-complementary information service subjects, focus on service content, target audience and group size Each is different, carries out various forms of services, and carries out paid services for information, organically integrates informationization and industrialization, and finally achieves modernization of basic equipment, networking of system construction, diversification of transmission modes, diversification of service content, and promotion. Industrialization of agricultural technology to promote information technology "five" goal.
4.2 Accelerating Agricultural Technology Promotion and Information Network Entering into Farmers' Process Farmers are the main users of agricultural information. They are centered on promoting information services for farmers and nurturing a large number of professional users to become loyal users of agricultural technology promotion networks, extending their service networks, and exploring Farmers' production and digitalization of life, networked agricultural technology services, and service innovations have finally reached the goal of establishing the grassroots agricultural technology extension agencies in the province to advance into the nation.
4.3 Establishing the electronic network construction for grass-roots agricultural technology extension organizations in planting industry First, we must strengthen the construction of network hardware infrastructure. First, we must improve the existing agricultural technology promotion network facilities, develop application systems, and build resource-sharing platforms; second, in the state without a network. (City) and the county purchase hardware infrastructure, establish their own networks, and eventually realize state (city) office automation. Each county has an agricultural technology promotion network. Secondly, we must strengthen the operation and control of electronic information networks, formulate technical standards, and assign special personnel at all levels to collect and preliminarily organize information, and report through the system to the National Agricultural Technology Extension Service Center, improve the management system, and ensure that standards are standardized and open. Interconnection, safety and reliability, and efficient services, and gradually establish and improve the agricultural technology promotion information service system.
Practice has proved that a healthy, comprehensive, standardized and informative agricultural technology promotion information service network system is the guarantee for the unimpeded government decree of the agricultural leadership, a reliable basis for decision-making, and an important reference material for the structural adjustment of the planting industry. The concentrated expression of departmental information work is the main source of the majority of farmers access to agriculture, especially crop production policies, technical information and even market information. Therefore, it has become inevitable that agricultural technology will be promoted by informatization to promote industrialization of agriculture, development of grassroots agro-technical extension in planting industry, deepening the reform and construction of basic agricultural technology extension systems, creating a new situation in modern agriculture, promoting agricultural modernization, and achieving agricultural leapfrog development. .

Attachment: List of Construction Projects for Basic Agricultural Technology Service Extension System

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