The plastics and hardware industry is a traditional industry in China. It started earlier and became more and more mature. At the same time, it also grew a group of small and medium-sized enterprises with potential. In the current international competitive environment, relying solely on its original advantages can no longer meet the compression costs in modern trading processes and the need to maximize profits. "Accelerating the development of e-commerce has become an inevitable choice for the domestic plastic hardware industry to cope with the challenges of economic globalization, seize the initiative for development, and enhance international competitiveness." E-commerce in the 21st century will surely become the main driving force for the growth of trade in the hardware and plastics machinery and mold industry. .

The cruel market status and competitive situation have forced related companies in the hardware and plastics industry chain to the edge of the cliff. In the face of pressure from the international market, domestic hardware and plastics companies must overcome the unfavorable factors such as high raw material prices, increasingly fierce market competition, and excessive production capacity of some products, actively change business models, and use modern networks to highlight the functions of the “invisible” market. To realize the tangible market and the intangible market at the same time, expand the sales channels, tap the potential of the company, and actively explore the international market, so that the company can truly emerge from the predicament.

With the continuous development of domestic e-commerce, enterprises are gradually entering the Internet that is an inevitable trend of development, many seize the cheap enterprise network marketing tools, many of the newly entered mold field of SMEs have also joined the army of e-commerce, hope Can use the Internet to develop markets and promote corporate brands and products.

With the rapid development of the Internet, the e-commerce industry platform model shows a tremendous magnetic explosiveness. The industry chain of the mold machinery and hardware and plastics industries should be introduced, and the various industry chains of “producer-supplier-consumer” should be closely linked. The entire supply chain is a process from creation of value to realization of value, and the Consumers are fully integrated. At the same time, using the Internet to form an intangible market with wide coverage and convenient transactions, and to achieve a seamless integration of the physical market and the intangible market, to allow the domestic mold machinery, hardware and plastics industry to dock with the technology of the same industry worldwide, and optimize the configuration of the mold machinery, hardware and plastics industry. Supply chain and value chain help companies to complete the industry upgrade, so that it is more conducive to enterprise upgrade and transformation.