On August 25th, Pirelli launched the exclusive brand identity for trucks and industrial tires.

Tire World Network learned that in order to maintain Pirelli brand consistency and at the same time distinguish passenger car tires, Pirelli card bus and industrial tire new logo based on the original logo, make color changes and add text bar.

The base color of the new logo is blue, and the English alphabet of Pirelli is white.

At the same time, the word "TRUCK BUS ARGO OTR" has been added to the English letters of Pirelli, meaning "truck tires, passenger car tires, agricultural vehicle tires, engineering vehicle tires". The background color of the text logo is gray and the letters are white.

It is reported that the new logo is only used for Pirelli card passenger cars and industrial tires. Passenger car tires continue to use the original brand identity

Since its inception in 1872, the brand identity of Pirelli tyres has changed.

After Pirelli was acquired by China National Chemical Corporation, the truck business and industrial tire business was operated separately from the passenger car tire business.

This logo change is related to this.

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