LED advertising machine or into the industry's new blue ocean
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NOTE:
1. Please contact the corresponding product
engineer for specific torque products.
2. Max. rotation speed: 50r/min
3. Max. circle rate: Clockwise180 °, 180 ° anti-clockwise for 1
cycle
4. Operating temperature: -10~50℃
5. Storage temperature:-30~60℃
Applied torque:(T)
Test Temperature:23+/-5℃
Rotating speed:20r/min
Durability test Method:Clockwise 180 °, 180 ° anti-clockwise
Rotating speed:20r/min
Test Frequency:1cycle/min
Test Temperature:23±5℃
Durability test cycle:10000 cycle
Test result criteria: Store in the room temperature for 24 hours or more after the test, recording to the torque T=T±30%T.
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Statistics show that in 2012, the output value of LED display industry in mainland China was 24.1 billion yuan, a year-on-year increase of 10. Although the industry is developing, it has already shown signs of weak growth. In the external environment, the state's implementation of thrift has a huge impact on the LED display industry: large-scale performances have reduced the LED display rental market's vitality, not only the company's orders are few, but many leasing companies have also withdrawn from the market; municipal engineering construction has slowed down, some The impact of engineering-based LED display companies is also considerable.
In the outdoor advertising market, the share of LED display has increased from 15.5 in the first quarter of this year to 17.8, but LED display companies have benefited from it. This is because the increase in the LED display advertising market comes from the fact that the advertising value of the original point is gradually recognized by the customer, rather than the increase of the LED display advertising point. On the contrary, high-quality installation locations are becoming scarcer, and negative factors such as light pollution have made it difficult to approve large-screen outdoor installations. This has made it difficult for advertising operators to open up the market, and it is difficult for LED display companies to obtain new orders. On the other hand, with the popularization of SMD technology, enterprise automation equipment is used more and more, and production efficiency is getting higher and higher. In the case of limited demand in LED display market, many large-scale enterprises are faced with how to digest production capacity. problem.
Enterprises push the LED advertising machine or enter the new marketing new blue sea traditional market demand is weak, but also to digest excess capacity, LED display companies began to refine the display market, and traditional display equipment to compete. In terms of technology, with the improvement of the LED chip and the packaging process, the spacing of the LED display bead is getting smaller and smaller, and the definition is getting higher and higher. Advances in the industry have led to the LED display breaking the limit that is only suitable for long-distance viewing, and it is getting closer and closer to the audience. LED small pitch and advertising machine are representative products.
At present, although the small spacing of LEDs has attracted the attention of most people in the industry and the media, the focus of the promotion of Lianjian Optoelectronics, Dehao Ruituo and other industry companies at this stage is lower in the unit price and larger shipments. LED advertising machine. As the media equipment provider of Sinopec gas station, Dehao Ruituo signed an order to see more than 2,000 P6 outdoor LED advertising machines. At present, more than 100 P6 outdoor advertising machines have been put into use. In addition, in the indoor high-precision display market, the cooperation between Ruituo and Wanda high-end hotels has also brought a lot of imagination to the LED advertising machine business. Lianjian Optoelectronics actively participates in various forums and activities of downstream advertisers. It promotes the LED advertising machine named as electronic totem in professional channels. At present, it has received orders from major customers such as Phoenix Metropolis, in high-end hotels and railway stations. There are applications in other fields.
It is understood that the current outdoor LED advertising machine price is generally about one to two thousand yuan per square, a 122-inch LED advertising machine does not consider various configuration options, calculated at a price of 3.575 square meters, the final price is 80,000 yuan Left and right, if it is the indoor LED display price is only a hundred thousand. Therefore, from the perspective of price, LED advertising machines have more market space than hundreds of millions of LED large screens. In terms of media value, compared with LED large screens, LED advertising machines are more likely to form LED advertising network in the region, and the cost of delivery is also low, which is easily welcomed by regional advertising companies.
LED advertising machine instead of LCD will become the mainstream of outdoor media equipment in the field of advertising display equipment, LCD display and LED display has been in the water without water: LCD advertising machine close to the audience, media radiation range of less than 100 square meters, LED large screen spread A wide range, covering an audience of thousands of square meters. However, with the improvement of display precision, the LED display screen broke the limitation that is only suitable for long-distance viewing. Many LED display manufacturers began to launch LED advertising machines to compete with LED advertising machines.
In the industry, various companies have different names for LED advertising machines. Ruituo Display, Lianjian Optoelectronics is called LED advertising brushing machine, Liard is named as LED poster TV, and LED posters are called. In terms of size, the LED advertising machine is generally larger than the size of the LCD screen printing machine. The LED lighting machine that is named as the electronic totem is 122 inches, and the smallest Qingsong technology MiniLED poster machine also has 76 inches, while the LCD advertising The machine is generally available in 46-inch, 55-inch, and 70-inch sizes, and can be up to 82 inches.
It is understood that the cost of LCD brush screens has increased geometrically with the increase of size. More than 100 inches is an amazing cost. For advertising operators, the cost-effectiveness is much smaller than that of LED projectors of the same size. As the production materials, the cost-benefit ratio of the customer to the equipment is extremely important. Due to the large screen area, the LED advertising machine is not easy to be occluded, can carry more advertising information, the visual effect is shocked, and the content is more easily reachable to the audience. The advertiser’s price is maximized. Therefore, from the perspective of comprehensive income, the price of the LED advertising machine is far less than the cost of the LCD, and can receive twice the benefit of the traditional LCD advertising machine. 
