The Baidu Index, which is well known and used by most professionals, reflects the network exposure and user attention of keywords in the past time period. It has become an important basis for many companies' marketing decisions since the release date. Today, let's take a look at the Baidu Index and look at some of the keyword searches in the Lighting Search list to analyze the user's needs and the user's attention to lighting. Hot search for lighting: Several old lighting companies occupy the top three to view the popular search list for lighting from January to August 2015, including NVC Lighting, Foshan Lighting, Op Lighting, Sun Lighting, LED Lighting, etc. The top five of the list. Among them, the lighting design occupied the seventh place, the lighting was ranked 11th, and the lighting was ranked 14th. The hot search list presented by the Baidu Index from January to August 2015. Among the fastest-rising search terms, lighting and lighting have become the fastest-growing search terms with a speed of 334% despite being behind the current search list. Editor's summary: Well-known brands of well-known lighting brands have a good reputation among netizens. It may also be explained that consumers pay more attention to brands when buying lighting products, and brands become an important determinant of consumers' purchases. And nowadays, with the improvement of people's living standards, the attention to lighting and lighting is getting higher and higher. 2011-2015, thermal search for lamps and lighting analysis 2011-2015 current search for lighting. From the search for lighting in 2011-2015, it can be seen that in addition to some exceptionally high special circumstances, the user's search for lighting is basically stable. Its search weight index is basically between 230-576. 2011-2015 current search for lights. From the search of the lights in 2011-2015, we can see that the user's search for the light keyword has gradually increased. Its index has gradually increased from an average of about 1078 to an average of about 1779. Editor's summary: In order to see the situation of the index reaction, we also compare the search results of other keywords in 2011-2015. We found that the key to users' preference for eating, lighting, etc. is that the heat search has improved significantly. The keywords that have been relatively flat in the past for educational keywords have increased significantly in 2015. For the fashion search has always maintained a high index state, has been in the search index state of more than 2000. It may be explained that as people's lives improve, more people begin to pay attention to the outline of quality of life, and there are more requirements for lights. Remarks: Baidu Index, which has been used by many monitoring personnel to provide reference data, whether the data is official and fair has been controversial. But I believe that such data can also provide some reference and reference for the industry that needs to continue to think about consumer psychology and user needs.
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