Heroes asked where the successful transformation of the car brands

The rise of automakers mostly took place after some major changes involving production relations, productivity, or political system, and productivity increased rapidly after 30 to 50 years. This is not necessarily related to what the automakers previously engaged in. More like social development to a certain period, when the social situation at that time happens to have generated demand for automobiles, there are a lot of manufacturing plants, industrial upgrading is also good, the military is converting civil use, and it is also good to start the car.

For example, the rise of European automobile manufacturers took place about 4 to 50 years after the industrial revolution, the US automobile industry rose about 40 years after the Civil War (end of 1865), and Japanese automobile manufacturers rose about 50 years after the Meiji Restoration. China's auto makers also made their fortune 50 years after the founding of New China. This striking similarity seems to be moving in accordance with an existing pace or law. Maybe this is the law of human needs for material life, solves production problems, solves the problem of food and clothing, then solves life problems, and finally considers the problems of enjoyment.

The origin of the car came from the carriage that installed the internal combustion engine. Therefore, the origin of many automobile brands is also mostly from bicycles or motorcycles that initially produced relatively simple structures, and then gradually developed into automobile manufacturers. Such as Skoda and Opel, their origins came from bicycle manufacturers. They counted their fingers and they were old people in their one hundred years old. Honda is a small workshop for installing small engines on bicycles.

There are also some car manufacturers whose origins are from tall industries, such as aircraft. As we all know, BMW used to be an aircraft factory. After the defeat of Germany in the First World War, the Bavarian aircraft factory was "harmoniously" transformed into a motorcycle. So there was a "BMW." Subaru's parent company, Fuji Heavy Industries, formerly known as Nakajima Aircraft Co., Ltd. (Harmony after World War II), is also a manufacturer of aircraft. However, current aircraft-related business is still proceeding in parallel, not the concept of "Subaru's previous production of aircraft."

There are also many car brand creation stories that are "Better and better, learn and better." The founders, as racing drivers, compete in races, win hoops, and then build on their popularity and understanding of the car. A car brand. The most famous is the story of Enzo Ferrari, Maserati and the four brothers who created the Ferrari brand. The founder of Chevrolet Louis Chevrolet is also a driver who used to drive a car for Buick.

I believe that the above-mentioned path of development is more or less related to automobiles. It is either a powered aircraft or a wheeled vehicle. However, some brands of automobiles or parts are completely transformed. , which means that initially engaged in something irrelevant to the automotive industry, then saw the potential for the rise of the car, and then began to get involved in the automotive industry, and in the auto industry started. They may come from all walks of life, from kitchen utensils to socks, from shuttle weaving machines to shavers.


Peugeot’s story can be condensed into “a lifetime of Daimler's mistakes”.


The Peugeot family began manufacturing in the 18th century, the first industrial revolution, and by the 1840s, the manufacturer of the country's eaters began producing grinders for pepper, salt, and other coarse-grain flavorings. Today, Peugeot is still producing these small kitchen utensils. Some time ago, in the Peugeot City Hall on the Champs-Elysées, I saw a variety of grinding bottles lined up in a wall.

Later, Peugeot began to produce bell-shaped skirts (whether the translation was wrong) for the ladies of the fashion country. The skeleton of the iron wire, the skeleton of the umbrella, then the saw blade, and finally the wheel, finally began to produce bicycles in 1882. It was very classical. The giant wheel of the front-wheel giant rear wheel. That is the new wave of high-level gentlemen, it is easy to turn around.

After the car was born, the head of the Peugeot Armand Peugeot was very interested in the car, and then visited Daimler and other pioneers in the manufacture of cars. After learning about the car at a short distance, it produced a "faith" (no derogatory meaning) for the vehicle that could give rise to many possibilities. It seemed as if it had seen the door leading to another world. After that, Peugeot began its own transformation. In the current words, it was devoted to a vast blue ocean. Although it looked like the market was as narrow as the Strait of Gibraltar, as long as it left the Straits, it was a 360-degree panorama with no dead ends. Atlantic on land.


In 1892, Peugeot produced 29 vehicles in total. In 1894, this figure became 40. The output of 72 vehicles in the next year almost doubled. In 1899, it reached an annual output of 300 clubs, equivalent to nearly one vehicle per day. It was very good at the time of production. Peugeot has not only become a new trend for French millionaires to compete for, but it is also the world’s first car event. In 1894, “Paris-Rouen has no horses (it’s really a buggy) van competition”. Winners. As a brain-dwelling company, Peugeot has always had a lot of Qimeng armored skills to use in cars. The more modern one is the mid-engined 205 T16 (206 predecessor), as well as the rear-wheel steering technology, etc. .


PS: The food-eating countries, fashion countries, and brain-dwelling countries mentioned above all refer to France.

Toyota's management will not be bad if it changes jobs




Before Toyota produced cars, it was a factory that was engaged in the design and manufacture of textile machines. Coincidentally, Suzuki started as a textile machine. However, Suzuki's textile machine business began earlier than Toyota, but the follow-up development and fight Toyota, in this article, the author was maliciously destroyed.

After the reformation, Japan broke away from customs and locked the country, and also launched a vigorous “Westernization Movement” (the object of learning in the late Qing Dynasty). The process of industrialization was accelerated and a major change brought about by mechanization of production. Toyota's family is a farmer, and Toyota's mother is weaving at home. Toyota Shoji invented an automatic spinning machine for his mother, demonstrating his talent for invention. Later even with the steam engine as a power, developed a fully automatic weaving machine, the error in the weaving process such as jumpers, the machine will automatically stop. The looms invented by Toyota Sakichi were really dark horses on the ChiNext. They quickly ran out and were even appreciated by British companies. Toyota Sakichi transferred the automatic weaving machine to the British and began to take the car.

Sakichi's son Kiichiro Toyoda is the actual executor of Toyota's transformation of production vehicles. He promoted his father's spirit of excellence and explored the "lean manufacturing" concept that influenced Toyota's future development and even the entire automotive industry, improving production efficiency and product quality. It can be said that the concept of lean production was very advanced in the management of automobile companies at that time. Even today, there are still many companies around the world who are learning Toyota's lean production. Existing methods, five problems, zero inventory, and other methods, although interlaced as if separated by mountains, but holding a scientific and rational management philosophy, in fact, the scale of a little industry, have a great chance of success.

Toyota first imitated the American car that the Japanese liked very much at the time and started the process of technology accumulation. The beginning of Toyota is not the boss, Subaru 360 is the start of the Japanese auto industry, Toyota was also suppressed by Nissan's predecessor Datsun for a long time. The next story we all know, it has grown into a world-class automotive company.

Bridgestone, tires, not just the car's socks




Bridgestone's first pot of gold comes from socks. The business of the Shiqiao family is to make cloth socks with the name "Shima House." After the statement, after the Japanese gave up the clogs, they wore sandals. However, the bottom of the sandals was easily tied to the stones and the glass residue. The sandals became a one-off item and changed every day. Therefore, it is not a daily disposable type, and only the socks that are of high quality can be found. Shima house is made of socks.

In 1912, Ishibashi’s second son Masahiro Ichibashi participated in a car test ride in Japan. He was shocked and began to be fascinated by this miracle means of transport from the Western civilized world. Then the two wealthy and insipid brothers spent a huge sum of 2,000 yen (equivalent to the current 500,000) to buy a car, hang up their own ads on the car, and drive on the street to advertise. This was the first time that it had been connected with a car and it had indeed received results. Shima House’s popularity has rapidly increased. In addition, Shojiro has rapidly changed its corporate structure from apprenticeship to employment, and the Shiqiao family has grown bigger and bigger. After 1919, with the advancement of the rubber industry technology, companies in the Shiqiao family began to produce rubber-soled boots.

In 1930, he had already seen the promising future of the car. He decided to enter the tire production and wanted to have his own brand in the tyre market at the time (Dunlop, British Michelin, American Firestone, Goodyear, etc.). gain a foothold. With its own sources of raw rubber and technical resources, the Shiqiao family's tire industry started. The Bridgestone brand was born by literally translating its surname stone bridge into Stone Bridge and translating it in English.

At first, Bridgestone’s product promotion was very laborious, and eventually it finally got the approval of Ford and GM, which really opened the market for original tires. Thanks to Shiqiao Erdangjia's vision for the advent of the automobile era in the future, or once betting, Bridgestone has opened up a new world. Today, Bridgestone has become the world's largest tire manufacturer.






In 1952, Jeonjiro, who had always had a car dream, also took control of the birth of the Prince brand, although he later merged into Nissan and gradually faded out of sight.



The hero Mo asked the source, so take a look at Tesla, which was born now, the next Google car or Apple car that will come out in the future, and even the recently heated domestic, best-selling LeTV, or the previously controversial Ranger car. All of this ancestors have such a keen eye and spirit that they are hard-pressed to become an upstart in the automotive industry.


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