Many consumers have reported that Apple's iPhone 6 and 6S series of mobile phones have abnormal shutdown conditions under the condition of sufficient power supply. At present, China Consumers Association has been involved in the process.

After the iPhone 6 and 6P were banned by special infringement, the iPhone 6S was shut down abnormally, and finally the iPhone 7 Plus explosion door that happened recently, people could not help but ask, what happened to Apple?

First, let's review three incidents.

Event 1: Philip and Apple Patent Case

In June this year, the Beijing Municipal Intellectual Property Office made a decision to order Apple to stop selling, and Zhongfu Company stopped selling and selling the iPhone 6 and iPhone 6 Plus.

Because after comparison, Apple's iPhone6 ​​and iPhone6 ​​Plus and the "mobile phone (100C)" of the company have a series of differences, but they are all minor differences that are difficult for the average consumer to notice, so it should be recognized that There is no significant difference, and it falls within the scope of protection of the patent in question.

In fact, the grievances of the company and Apple have been around for a long time.

In 2014, the domestic Baijia mobile phone sued the iPhone 6 for plagiarism. In Baijia Mobile official Wei disclosed a letter from the company to Apple, saying: "You don't need to hold your thighs, but you need a chance to clarify the facts. Before the release of iPhone 6, I tried to communicate with Apple through email. It is unsuccessful to inform Apple of possible infringing information. The lawyer's letter was filed on September 2, 2014, the week before Apple released the iPhone 6 (September 9th of the year).

After a week, Baijia Mobile released the second Weibo: "After the announcement of the previous letter and appearance patents communicated with Apple, clarifying that Bai Jia did not copy iPhone 6, media and Internet users misreading Bai Jia will sue iPhone 6 Infringement, this report is not true. Baijia Mobile has always respected Apple's innovation and understand Apple's protection of intellectual property rights. In response to the design crash, we look forward to cooperating with Apple to clarify and eliminate misunderstandings.

From the wording point of view, Baijia mobile phone seems to be "shaking hands and talk" with Apple to eliminate misunderstanding. But the arrogant Apple doesn't seem to appreciate it. "Either I am innocent, or sue me." I even told the court directly to Baijia Mobile. The court was asked to confirm that the iPhone 6 did not infringe, and that Bai Jia was compensated for the economic loss of 200,000 yuan.

According to foreign media reports, in March 2015, Apple filed an application with the State Intellectual Property Office to determine the invalidity of Bajia patents. In December 2015, the latter made a valid judgment on the patents involved in Bajia. Four months later, the court sentenced the case and Apple lost the case.

It turned out that as early as 2014, Bai Jia's designer complained on Weibo that Apple copied the Bai Jia mobile phone. Plagiarism includes: thickness, rounded corners, back shell curve, camera position, SIM card slot shape, etc.

Shenzhen Qianli Marketing Service Co., Ltd. was born in April 2013. In July 2013, Baijia United Baidu Jingdong Shuimu Nianhua released the first personalized customized mobile phone. In 2013, it was awarded Baidu injection and technical talent support. Baidu Cloud Rom is one of the core products of 100% digital. At the beginning of 2015, Baijia Mobile closed down and transformed into an e-commerce business.

However, aside from the fact that Bai Jia is not mentioned, Apple is not only once or twice in China. The main reason is the lack of product innovation and arrogance.

As early as 2013, because it was determined that Apple Siri infringed the patent of the small i robot, Apple had initiated an administrative lawsuit against the State Intellectual Property Office and eventually lost the case. Because of the iPad's trademark ownership in mainland China, Apple paid $60 million to Shenzhen Proview Technology.

Event 2: iPhone 7 Explosion Gate

On November 10, the media disclosed the iPhone 7 Plus explosion door incident.

According to a Chen surnamed user in Yunnan, his mobile phone was purchased at the end of October. On the evening of November 8, Mr. Chen accidentally dropped his mobile phone on the ground during the normal use of his mobile phone. When he was ready to pick it up, he found that the mobile phone had started to take off. Smoke, accompanied by severe vibrations, the phone screen is completely broken and causes separation from the middle frame.

Mr. Chen said that when buying a mobile phone, he considered the problem of mobile phone explosion. During that time, when Samsung announced the global recall of the Note 7 mobile phone, Mr. Chen purchased the Apple iPhone 7 Plus mobile phone in consideration of security issues. But even if such considerations are made, there is still no prevention of the problem.

And most notably, Apple has not made any positive response to the previous explosion.

During the investigation, the media was surprised to find that the iPhone 7 Plus mobile phone that exploded this time was not the first problem in China, and it was not the first time in the world. According to the existing facts.

On September 29th, a foreign mobile phone user posted a photo of his iPhone 7 explosion on the Reddit forum, and tweeted that "the phone is running a bit hot!" The netizen did not specifically disclose more information about the explosion. It seems to be only a simple photo.

On October 10th, a video about the iPhone 7 bursting purchased by Zhengzhou men was spread on the Internet. A man in the video said that when the video was taken, the phone suddenly "cracked" into two halves, the hand was swollen and the face was injured. However, the phone in the video did not show signs of burning, and the battery was well preserved. This is the first iPhone 7 explosion in the country.

On October 24th, an Apple mobile phone user in Australia ignited the incident, and the incident was the second iPhone 7 spontaneous combustion incident in Australia. The owner, Mat Jones, recalled that he had placed his phone under the clothes and then left the phone in the car. When he finished the surfing course, he found that his car had already been filled with smoke, and the newly bought mobile phone was the chief culprit in the fire. Apple claims to have been involved in the investigation.

These are just the events that can be seen about the explosion of the new iPhone 7 series, and a number of mobile phones, including 7 and 6, have also had mobile phone explosions. If it is an accidental phenomenon with a mobile phone, how can I explain how many mobile phones explode? And still in the iPhone 7 released only three months of events, there have been so many mobile phone explosions, I am afraid that Apple phones do have quality problems.

Event 3: iPhone 6 & 6S series phone abnormal shutdown

Recently, many Apple users complained online that their iPhone 6s and iPhone 6s Plus and iPhone 6 and iPhone 6 Plus frequently showed automatic shutdown, even when 60% power was turned off, it was difficult to restart without power. Consumers complained about this.

After the incident occurred, Apple's official website technical staff said that there may be many problems that may lead to automatic shutdown, including battery hardware, system, motherboard and weather. Users are advised to check if there is any problem with the battery hardware. If there is no problem, upgrade the system. If the system is upgraded and there is automatic shutdown, you need to go to the official repair point of Apple to return to the factory for repair.

Blue Whale TMT has repeatedly reported that Apple's after-sales maintenance is almost sky-high, and it costs thousands of dollars. Unsurprisingly, if the above problems occur, you need to pay up to two thousand fees to repair the after-sales service points provided by Apple.

At present, there are two kinds of voices on the Internet. One is that there is a problem with the battery, and the other is that the battery is abnormal due to a bug in the iOS 10 system.

At the same time, China Consumers Association issued a notice and formally intervened in the investigation. China Consumers Association said that it will pay attention to the further development of this matter, safeguard the legitimate rights and interests of consumers, and ask Apple to reply to the issue within 10 days.

What happened to the arrogant apple? From the earnings report released by Apple, it can be seen that its growth level has slowed significantly in the same period last year. So, what is the reason for its profit slowdown?

4 things cause Apple's performance to slow down

In the middle of the year, Apple CEO Tim Cook accepted an exclusive interview with the US media. In an interview, Cook talked about corporate culture, products, services, employees and other company keywords, and also talked about artificial intelligence, smart cars. And other industry perspectives.

Recently, more people are talking about Apple, thinking that Apple's innovation, revenue and product quality are not as good as before. As can be seen from its Q2 financial report, it has obviously slowed down to the same period last year.

Today, Cook is standing at a fork in the road, to continue to make Apple a money-making machine, or to return to the essence of innovation.

Jobs is gone, but Apple’s story is far from complete.

Today, Apple has become the world's most valuable company by virtue of its high profit margin. Apple has a rich and popular range of products that recruit many of the world's leading designers and engineers. But we still believe that the company's peak moment has passed, and they will slowly go downhill in the next few years.

Why is it that Apple has begun to slow down, depending on four things.

1. Apple Map

2.iPad 4

3. Personnel loss

4. Micro innovation

Apple started to use its own Apple Maps in iOS 6 in 2012. However, in this map, it is full of loopholes. It replaces the Google Maps that users are already familiar with with an imperfect map. It is not like Apple's rigorous. style.

Apple's success in a series of reasons, without exception, is to provide a perfect user experience.

However, now Apple decided to provide users with products that are obviously inferior to Google for their own interests, just to strengthen their long-term competition with Google.

During the Jobs period, Apple's products may not be smooth. The Cube launched in 2000 was not popular, and the early test of cloud services was also awkward. The launch of iMovie 08 was also proved to be a mistake.

It turns out that no company is perfect, but even if these products were not successful, their starting point is to provide users with better products and services.

But the problems with Apple's map are not the same as the former. Maybe, just because they think that competition with Android is more important than user experience.

Reflecting the changes in Apple from the map, it is not the only sign. For example, iPad 4, Apple launched the iPad 4 only 6 months after the release of the iPad 3, and surprisingly, the two products are essentially the same, but the users who bought the iPad 3 directly called accurate. This kind of dull product upgrade is completely inconsistent with Apple's novel product concept.

The problems exposed by the product are not the only evidence that Apple is going downhill.

Maybe everyone still remembers that shortly after the release of iOS 7, Apple senior vice president Scott? Forsto's resignation news, he is the founder of the early iOS design style, iOS 1-6 in the Jobs era was developed by it.

At the same time, don't ignore the John Retail Vice President John who left with him. Brauit. Brauite was previously the head of Apple's retail store Apple Store, which is the cornerstone of Apple's success in a decade. It is rumored that some of his decisions are unique and not enough.

Brauite's decision was to sacrifice customer service for the company's profit, and from another perspective, Apple put profit on top of user demand.

Apple may have found some secrets to success.

In the era of Jobs, Apple's focus has always been to establish the best and most complete user experience, and is a company that regards user experience as the king.

Since the iPhone 4, Apple has not come up with a real new product for a long time, but is arguing about the continuous upgrading of the original product line, we call it micro-innovation.

In this kind of micro-innovation, Apple is still bringing excellent products to customers, but this micro-innovation seems to use more existing production lines.

Apple's prisoner's dilemma

I still remember that in February 2008, Jobs took out the envelope from the envelope to the incredible Macbook Air. When he said "One more thing", the cool product appeared in front of them. Therefore, we can't help but ask: Is Apple's innovation enough?

Is it that today's Apple has changed into a money-making machine? Various doubts have come to the fore.

Since Cook accepted Apple, he talked about the significance of Steve Jobs in Apple and the importance of its spiritual heritage. However, from the outside world, Cook is gradually immersed in the micro-innovation of products, becoming more and more "kitsch" and looking at money, lacking the subversive innovation of Steve Jobs. such as:

First, the hand stylus

Jobs has publicly expressed his aversion to the handwritten stylus.

“Who wants a handwritten stylus? You have to take it out and put it back. No one wants it, so we don’t want it!”

Jobs also blocked Newton, a tablet-like device that also uses a stylus. And Cook introduced the Apple Pencil stylus this time.

Second, the big screen mobile phone

Jobs has publicly ridiculed the big-screen phone. "You can't hold it in your hands, no one wants to buy it." Then, Cook introduced a slightly larger 4-inch iPhone 5, and a larger screen for the 4.7 and 5.5-inch iPhone. 6 and iPhone 6 Plus.

Third, tablet size

Jobs said that the iPad's 10-inch screen is the smallest size needed to develop the best tablet applications, even if the smaller screen tablet makes the picture look clearer and inconvenient to use. However, Cook has introduced the iPad mini.

Fourth, dazzling product line

Jobs once took the boutique strategy, and now Cook released a huge number of products. For example, Apple Watch has standard version, sports version, and gold version; iPhone has iPhone2G, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5S, iPhone 5C, iPhone6, iPhone 6 Plus, iPhone 6S, 6S Plus, iPhone 7 and 7 Plus.

We can clearly see that the products since the iPhone 5 are all dominated by Cook, which also highlights the difference between a "manager" and a true "master".

In fact, to a certain extent, Cook's multi-product line practice is actually to make Apple a money-making machine, and to "crowd money" in various countries and regions.

How long is the “validity period” for Apple's toothpaste upgrade?

In September of this year, Apple released two iPhone devices, the iPhone 7&7 Plus, at the Autumn Conference. As predicted by people, this conference is still doing micro-innovation, almost the same design as the 6S, but with the addition of two color combinations and a set of double shots.

After the press conference, people rushed to spit Apple's products for less than a year, but people don't think so. They think that Apple is "big move."

So, how long is the “validity period” of Apple's toothpaste upgrade?

Before, many people in the industry once thought that even the micro-innovation of Apple led by Cook was the same as its products.

However, in the last quarter, iPhone sales fell short of analysts' expectations, Apple Watch, iPad sales fell sharply, and Apple's stock price decline, has confirmed from the side that although Apple has a brand advantage, but in the absence of innovation and lack of selling points, Capital markets and users will not pay for it.

From the iPhone 4 to the iPhone 4s, Apple has been making micro-innovation changes. The iPhone 5s launched in 2013 also lacks highlights and improvements over the iPhone 5 as a whole. In fact, this is also Apple's usual practice: "One generation is a small change, two generations have changed a lot."

Of course, some analysts are still optimistic about the iPhone, and think that compared with the Android system products, the Apple ecosystem is more sticky and has a better product and service roadmap.

To some extent, from the "Think Different" advertising, Apple is synonymous with innovation in people's eyes. From the "McKintosh" PC, to the portable music player iPod, to the iPhone, iPad and Macbook Air, Apple has defined generations of popular consumer electronics products, setting the industry's future standards, but now it is Drive in the opposite direction.

It is true that so far, it is not Apple. For example, domestic millet has also been questioned.

In the mobile phone and electronic products industry, the combination of software and hardware has developed the industry standard. Once the hardware reaches its peak, it will encounter the ceiling when it continues to upgrade. Even some users simply do not use such a top-level configuration.

Where is Apple's way out?

Apple has already fallen into the middle-aged crisis. We mentioned four problems in the above, which shows that Apple has begun to decline, but the following three crises should be more of an issue for Apple.

Supply chain

2. Research ability

3. The arrogance in the bones

In fact, many people will be confused by an illusion - snapped up. Since the iPhone 4 era, Apple's annual products have to be snapped up. Some people call it "hunger marketing", and even some domestic mobile phones have joined the "activity."

But as everyone knows, this reflects its major crisis - supply chain and marketing. If you think that Apple is doing "hunger marketing", then it is wrong. The actual panic buying happens because the supply capacity is weak and the production capacity can't keep up with the demand.

In addition, most of Apple's mobile phone sales channels come from operators, because the operator's huge subsidy to the iPhone is the most important reason for Apple's success in sales. At present, with the gradual reduction of subsidies for iPhones by China's three major mobile operators, their sales prospects will be even more rampant.

A few months ago, Apple announced the establishment of a research and development center in China, and the purpose of setting up a research and development center is to counter the increasingly domestic mobile phones. Because Apple's current sales in China are shrinking due to the impact of domestic mobile phone giants Huawei, OV, and Xiaomi.

At the same time, from the innovation aspect of Apple's iPhone 6S & 6S Plus, Apple's research capabilities are going downhill. Today, Apple's annual investment in scientific research is very small, compared to Huawei and Samsung, it is not enough. This is also the root cause of Huawei, Samsung and other manufacturers can continue to climb the number of patents.

I believe that users who have bought Apple products very early will find that the apples are born with a arrogant arrogance. This arrogance continues in China and even ferments. It will be reflected in the three events in the text, and it seems that Samsung is also playing a double standard. As the saying goes, "Humble mind makes people progress, pride makes people fall behind", and Apple's fate, if not early, will soon be destroyed in arrogance.

On October 25, Apple announced its 2016 Q4 financial report. Apple's revenue for the quarter was 46.9 billion US dollars, and its net profit was 9 billion US dollars, down 9% and 19% respectively. After that, Apple's share price fell 6 days in 9 days in 15 trading days, and the market value evaporated nearly 45 billion US dollars. Some analysts believe that this is related to the decline in sales of their iPhones and iPads.

Today, the apple led by Cook is standing at a fork in the road, to the left to continue to maintain the status quo, to the right to return to the peak, to the left or to the right only Cook himself to choose.

I hope that Apple's future path will be the same as Cook said.

“We are always driving innovation.”

Lattice Boom Crane

Regardless of performance requirements, cranes must be robust, safe and reliable, because the offshore industry is set in some very challenging environments.
The lattice boom crane can deliver outstanding cargo handling performance in the tough and corrosive offshore environment, in climatic conditions ranging from the tropics to the Arctic.

A Frame Crane,Boom Truck Crane,Lattice Boom Crane,Mobile Tower Crane

FUWA HEAVY INDUSTRY CO.,LTD , https://www.fuwacraneparts.com