Go out and understand the user core

All along, the Liberation Power leadership team will “go out” every year – visit important cooperative dealers, major customers and automakers across the country to observe the latest market trends and enhance communication between Liberation Power and dealers around the world. Strengthen mutual cooperation, further consolidate and enhance the market share of Liberation Power, and strive to strengthen and expand the liberation brand. From August 19th to August 23rd this year, Assistant General Manager of FAW Jiefang Company, Party Secretary and General Manager of the Engine Division Qian Hengrong led a group of leaders of Liberation Power to visit and study in Shandong Province. During the five-day period, they visited 10 important cooperative dealers in the five major cooperative cities of Zibo, Shouguang, Liaocheng, Jinan and Linyi. They carefully understood the stocks of the outlets of each outlet and listened carefully to the voices of the dealer partners. Gain insight into the market performance of Liberation Power and strive to create efficient products that meet the needs of the market and meet the needs of users.

Qian Hengrong led a group of leaders of Liberation Power to conduct market seminars with Liaocheng dealers

In addition, Liberation Power not only leads the team to penetrate the first-line market, but also understands the products and market conditions. Since 2009, it has organized party branch secretary to the first-line market for 11 consecutive years, and conducted in-depth research on liberating the market, social market and non-road market, and dig deep into users. Pain points, listen to the user's voice. At the beginning of August this year, 26 members of the Liberation Power Party branch led the group to form five visiting groups, which went to five regions of Guangdong, Jiangsu, Shaanxi, Liaoning and Henan to conduct market visits. The visiting staff focused on “market, efficiency, and efficiency” focusing on market information, competitive bidding, quality control and customer service, and conducted research on different platforms and different series of core products, striving to collect more information on cutting-edge markets. Deepen the service production and management work and comprehensively promote the construction of large marketing bodies.

Liberation Power Research Team came to Jiangsu Xuzhou Sailong Automobile Sales Company for investigation

Please come in and win the user.

“Going out” is the first step in liberating the power to understand users and go deep into the market. And the user "please come in", let them understand and feel the research and development, production and manufacturing scenes and processes of the engine products they drive, is the powerful display of the strength of the enterprise, but also the key to win the trust of users.

Every year on September 26th is the “birthday” of Liberation Power. In 2017, Liberation Power hosted the first global user event, inviting liberation power dealers and users from all over the world to meet in Wuxi and visit the production and production of liberation power products. The base, personally feel the R&D and technology level of the leading industry in Jiefang Power, as well as the rigorous, standardized and clean production plant area, further demonstrating the strength and self-confidence of Liberation Power as the leading enterprise of national power, and also strengthening the dealers and users to follow the liberation power. Together, they will develop faster and better, and move toward the “China's first world-class” efficient commercial vehicle power provider.

Liberation Power's first global user event "Xichai Family" Awards Ceremony

In addition, when the company developed and produced new engine products, the staff completed the high-temperature, high-cold and high-altitude tests of the whole vehicle, and strived to optimize the performance of the products and to be closer to the user's needs. Invite users to experience the test drive, verify the reliability of the engine, monitor the fuel consumption of the vehicle, and strive to control the fuel consumption to the minimum to achieve the user satisfaction. In line with this belief of excellence, at the first fuel-saving competition held by FAW Jiefang Qingqi, user Tang Qihui and the liberation power CA6DM3 won a good score of 24.17L per 100 kilometers, and finally won the championship.

Liberation Power Aowei 6DM3

As the commercial vehicle market and the power industry continue to evolve, the value of users to the enterprise, to the product, and to the service is becoming more and more important. Close to the user, the user is supreme, is the driving force for the liberation of the power; always put the user in the heart, so that the liberation power is recognized and trusted by the user; constantly verifying and improving the product quality is the manifestation of the responsibility and strength of the liberation power. In the past 76 years, Liberation Power has always been an effective guarantee for users to get rich on the road with sincere attitude and lean product quality. At the same time, Liberation Power has taken the responsibility of building a strong national momentum and pushed the Chinese power industry forward.

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