On the domestic road, there are cars around the world, the German Volkswagen, the American Ford, the Japanese Toyota, the Korean modern, and Russia...? Strangely, it seems that the Russian car has never been seen in the country or even online. As a veteran western industrial power, the fighting nation is very powerful in the military industry. The tank aircraft artillery satellites are all well-known. Why haven't they got their car brands?

Review of Russia's Automotive Market Development

Understanding history helps analyze the status quo. In fact, the Russian automobile industry developed very early, but due to the continuous war, military and commercial vehicles have acquired more policies and resource tendencies, far faster than civilian vehicles.

When it comes to Russian cars, you must understand Volga and Rada. Volga was used by many socialist countries as official vehicles during the Soviet Union. Its high political status is self-evident. At that time, Volga was hailed as "the pride of the Soviet automobile industry" and "socialist advanced car". It was exported to 75 countries and was widely recognized by countries in the world. The Rada was born in 1966, imitation of the Italian Fiat 124 product, in April 1970 off the assembly line, after 14 years of production and sales reached 14 million, becoming the Soviet Union's national car.

In the fifties and sixties of the last century, Volga was equivalent to the current red flag and Audi A6L in the country. Not only that, this car was also the object of the initial imitation of China's autonomous cars. The first domestic car "Red Flag" was created based on Volga's drawings.

However, since the 1990s, Volkswagen, General Motors, Toyota and other car companies have started joint production and sales in the country. Santana and Audi 100 have replaced the Volga's official vehicle status. The cost-effective joint venture brand and its own brand have also completely lost Lada. Competitiveness and market. The fierce competition in the international market and Volga, which has fallen behind in terms of design, craftsmanship and performance, are also getting worse. In July 2011, Gorky Motors stated that from 2012, the Gorky Automobile Factory began to assemble and manufacture joint-brand cars, and Volga Automobiles ceased production. Lada Motors has positioned itself at the low end and has also been protected by policies. Although Russia is still the best seller in the country, the days are not easy.

The status of Russia's auto market

The following table compares the car sales of the Russian automobile market in the first half of this year with the same period of last year:

The status quo of the Russian automobile market can also be seen from the above table:

First of all, the overall auto market in Russia is falling sharply, and it is very sluggish. Among the top fifteen sales, only three brands achieved growth, and the rankings were still below average, while all other negative growth. It can be said that the Russian automobile market is facing the worst situation in 30 years. In fact, compared with its strong position in international politics and military affairs, Russia’s economy, which is under the influence of unfavorable factors such as the Ukrainian crisis, falling crude oil prices, political tensions, and the exchange rate turmoil of the ruble, is significantly weaker.

Second, it ranks first in its own brand, and its sales far exceeds second place. Lada is a Russian national car and has always ranked first in sales, but it is also declining. In particular, Korean cars are the second-largest winner in the market in recent years and the largest foreign brand winner. The hot Hyundai Solaris and KIARi correspond to the domestic Beijing Hyundai Rena sedan and the Dongfeng Yueda Kia K2 sedan. These two cars are two or three of the sales charts. As a platform model, both cars are similar in terms of body size and dynamic performance.

National car market share

There is also an important data sheet: statistics of automobile sales from 2000 to 2014. It can be divided into three stages. The first stage was that before the 21st century, almost only domestic brands were sold in the Russian automobile market; in the second stage, the sales of Russian brands slowly declined from 2000 to 2009, and the sales of imported brands and foreign brands assembled in its territory continued to climb. , Imported brands grew even more rapidly, surpassing domestic brands to leap to the top; in the third phase, the overall financial sales began to plummet after the financial crisis began in 2009, and then began to grow rapidly. The sales of domestic assembled foreign brands topped the list and exceeded imports. The brand, while its domestic brand is still falling. This shows that foreign brands have occupied the dominant position in the Russian automobile market, and under the consideration of factors such as reducing costs, they are building and selling their own plants in the territory.

Why is the "fighting nation" lacking a car brand?

1. Limited external drive - excessive emphasis on heavy industry military industry and neglect of civilian vehicle development

From World War I to World War II, there were local wars, large and small, and the former Soviet Union and now Russia did not seem to be fighting or on the way to war. Especially during the period of the Soviet Union, the planned economy dominated. The country has long focused on the development of heavy industry and military industry, and its policies and resources have tended to lag behind, lagging behind the development of civilian vehicles. It is not possible to build aircraft artillery tanks and you can build a good car. Military products require simple and durable, leather-resistant, sacrificing fuel consumption and comfort; civilian vehicles are more practical and comfortable, fuel-efficient, quiet and cost-effective. The former is crudely mad, simple and crude, the latter is delicate, personalized and personal, and the design concepts of the two are very different.

2. Insufficient Internal Drive - Limited Domestic and Foreign Market Capacity

In the domestic market, the population of Russia is also more than 100 million, and the annual sales of automobiles are more than 2 million. The scale is not small, but looking at the world is really not great. Moreover, the Jiajia market has only really developed in the last decade or so. And because of the relatively weak national economic background in the past, the consumer groups that can afford to buy cars have not been much. In other words, for a long period of time, the domestic auto market in Russia is very small. Even if it is not bad in the past few years, it is only 2 million, and it is impossible to compare with other auto consumption countries such as China, Germany and Japan.

In foreign markets, Europe has a large number of automobile powerhouses. The European market is basically occupied by German and legal systems. The American market is occupied by the American and Japanese systems, not to mention the East Asian markets. To put it bluntly, selling to the domestic market will not be much, and foreign markets will not be able to squeeze in. The internal drive for the development of domestic car companies will be greatly reduced. This partly explains why Russia has so far only had slightly more famous brands like Volga and Rada, and there has been no situation in which car companies compete and compete with each other like countries such as China, Japan and Germany.

3. Insufficient product power - fierce market competition and obstructed development

Due to the various internal and external reasons mentioned above, the product strength of the Russian automobile brands could not be developed. The manufacturing technology, production technology, design planning, business management, and organization and operation also lag behind many developed countries and even China. From the sales list, we can see that the high-end car market is dominated by the German Mercedes-Benz BMW Audi, low-end and Japanese Korean occupation, the cost-effective Chinese Corps, such as Chery, Geely, Lifan and other car prices, are also deep plowing This market. As a result, Volga, the main high-end player, has long been in a downtrend, and the low-middle-end Lada can only sustain its hard work, but it can't stop the downward trend.

In summary, the road to the development of the Russian automobile brand is still a long way to go. If we can get rid of the current political quagmire and free up more mind to concentrate on the development of the economy, we believe that the rise of the ship and the future of Russian car brands can also make the world.

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