The second round of General Motors Toyota’s struggle to win the devil’s hand, the public Nissan’s wait for the chancellor’s chancellor’s connection, and I’m afraid the connection will not be able to recover as quickly as possible. This would have caused the original boss who had lost the suspense to return to a close-to-average situation. General Motors and Toyota will win. ? Volkswagen, Renault-Nissan, who is the "yellow queer"? This year's “Contest of the automobile market leader” will be an exciting and exciting commercial blockbuster. The good show has already begun...

Boss dispute:

A "money case" triggered by GM

In fact, I am afraid connectivity will not be able to recover as quickly as possible: 2008 was a financial crisis. In June 2009, it filed for bankruptcy protection. The U.S. government stepped in and became the largest shareholder of GM. However, within two years, it will be treated through scraping bones. The eight brands were reduced to four core brands. GM successfully removed the burden and the IPO was successful.

The omnipotence of restoring vitality can not wait to begin regaining the world's first throne. In early February, GM’s new CEO, Exxon Ma, came to China on a non-stop basis, releasing a new round of strategy and vowed to continue to be number one in China. As we all know, in the global auto group competition, the Chinese market has become the key to the key. China has become the world's largest market for GM, Volkswagen, Hyundai-Kia, and Nissan, and it is also the second largest market for Honda and PSA. GM has only one purpose - to catch up with Toyota.

For the whole year of last year, Toyota had been deeply trapped in the recall, and its brand reputation and reputation have been hit hard. Even so, Toyota still achieved growth, which was an increase of 8% in 2010 compared to 2009. If it weren’t for “recalling the door,” Toyota would completely sit on the throne of the world’s number one. However, with the revival of GM, the boss who had already lost the suspense has returned to the balance.

The key to the Chinese market is the key to this competition. GM has the advantages of “US government support”, “excellent asset structure” and “great success in the Chinese market”. Among them, "U.S. government support" is undoubtedly the most important. Of course, there are also some weaknesses in GM, such as the corporate culture of “the helm is mostly financial” and “higher proportions of low-end vehicles in China”.

Toyota's unparalleled global lean production model, hybrid technology, and superior cost control are still its biggest reliance. Despite the fact that various car companies have introduced hybrid models in recent years, the decade-old Toyota still holds true discourse. right.

Avoiding weaknesses will be the beginning and end of the competition, and the Chinese market is the key to this battle. GM can not wait to release the new China strategy, Toyota is not far behind. In China, the two major joint venture car prices, FAW Toyota and GAC Toyota began to increase sales last year, this year will launch Yi Zhi, new Camry, new Prius and many other new Model. Globally, no accident, GM will continue to dominate the North American market, Toyota has an advantage in the Japanese and European markets. In 2010, the gap between the two is only 30,000; this year, who will win, it is really not easy to judge the aggressive chasers: In the past few years, the public has performed the role of “chaser” perfectly with unparalleled development speed. Not only surpassed Ford, he was jailed for the position of the "third child" and put enough pressure on Toyota and GM. Many years ago, Toyota had not kept GM in sight (note: pre-bankruptcy GM, but now another story), but it was treated differently by the public as the only auto brand that could threaten its status. Toyota's feeling is correct. With its huge brand clusters and technological advantages in the traditional power field, Volkswagen has grown year after year, and has taken advantage of the financial crisis, general bankruptcy, and Toyota troubles.

The large number of sub-brands and stubborn and rigid styles of work are the advantages of the public, but also the disadvantages. How to form a joint force among many sub-brands is a major test for the public. How to continue to achieve high growth under the public eye is a new challenge that the public must face.

Fortunately, "Technology is the king" runs through the company. This corporate culture can't be adjusted in response to changes in the market, but it can guarantee the leading edge in technology for a long time. In the key Chinese market, the overall performance of the public is more than GM.

The Perfect Lurker: Renault-Nissan Renault is unfamiliar to the Chinese people. After all, the car cannot be seen on the road. Nissan is familiar with it. Converse, Tiida, and Tianchao are the objects that must be investigated when purchasing a car. Renault and Nissan are a coalition, and the sales of both parties can be added together and counted as the same group. But even so, they ranked fourth with a total output of 6.68 million vehicles, causing many people to break their glasses. What is the lurker? This is the lurker! In fact, Renault-Nissan CEO Ghosn has repeatedly stated that surpassing the public is not its ultimate goal, and the world’s first is! Electric vehicles are one of Ghosne's cards. Leaf has been listed in the United States and Japan one after another. It will be introduced into China during the year. Dongfeng Nissan is also ready for domestic production.

Among the multinational corporations, Renault had the most M&A experience, took Nissan and turned it into a profit, which proved this point. Daimler joined the alliance last year. What he sees is the complementary advantages among members. While improving profitability, it can further develop new markets, consolidate the old market, and create a win-win situation. If you don’t, you’ll be amazing; if you don’t hit it, you’ll be hit. In a short period of time, Renault-Nissan could not yet be the first in the world, but its existence is the biggest variable.