Zhaoxin Lighting accompanied the Zhu Rong Award for four years. Pan Xiufang said that in the course of four years, in the process of participating in the Zhu Rong Awards Contest, Zhaoxin Lighting has shaped a strong brand influence in the whole industry, especially in the fields of engineering channels and designer channels, and also gained a lot of resources in the market. Zhaoxin Lighting accompanied the Zhu Rong Award for four years. Pan Xiufang said that in the course of four years, in the process of participating in the Zhu Rong Awards Contest, Zhaoxin Lighting has shaped a strong brand influence in the whole industry, especially in the fields of engineering channels and designer channels, and also gained a lot of resources in the market. According to Ms. Pan Xiufang, Zhaoxin Lighting mainly displayed customized products based on commercial and hotel series. By using the simple and unique display cabinet to display the light effect of the product, it not only meets the needs of the designer, but also enriches the product connotation. The products that appeared in the major races include Ares spotlights, elegant combination spotlights/wall washers, and many other products designed for hotels, especially the Aris mechanical adjustable spotlights, which will have different projections. The angle is clearly displayed and won the praise of the on-site designers. In the LED era, the lack of appealing new brand industry development environment is changing rapidly. In the traditional lighting era, the lighting industry has developed to a fairly mature stage. The market has shown the pattern of several major brands, and the giants of the traditional lighting era have become The ingrained lighting brand concept in the minds of consumers. After entering the era of LED lighting, emerging brands have sprung up against the market. Pan Xiufang said that the pattern of the lighting industry is difficult to reshape, but some changes will be made. Some new companies will emerge, but the giants of the traditional lighting industry still have a leading position. At the same time, these lighting giants will not change the overall layout in the short term because of the arrival of LEDs. Today's LED lighting industry, with fierce market competition into the adjustment period, LED lighting market demand still maintains a steady growth momentum. Therefore, some people think that the most lacking of Chinese enterprises is not the market, but the lack of sufficient appealing brands and products. Pan Xiufang believes that the number of brands that have appealing in the lighting application sector is still relatively small, so there is less choice between dealers and consumers. The entire lighting industry presents large industries, small enterprises and few famous brands. Features. As the lighting industry continues to develop, some medium-sized companies still have the potential to slowly develop into leading brands. Pan Xiufang believes that there will be more choiceable and trustworthy brands in the entire market in the future. In the fierce competition of the industry, enterprises with strong comprehensive strength and brand support can face the market competition more calmly. The brand advantage is self-evident, and the brand awareness of the company will become a weapon based on the market. Pan Xiufang stressed that building a mass brand requires comprehensive capabilities, such as product capabilities, market capabilities, and more importantly, the strength of capital. The mass brand also needs long-term accumulation. In addition to the most basic comprehensive strength, the company must also have the concept of long-term development and sustainable development. Survival of the fittest, enterprises should find the rhythm that suits them. Recently, there are frequent negative news in the LED lighting industry, such as Zhongzhou Optoelectronics, which specializes in LED filament lamps, and Delipu Optoelectronics, which has fallen into the triangle debt vortex; Ruigu Technology, a manufacturer specializing in LED drive power, closed down. For these phenomena, Pan Xiufang believes that this is a very normal natural elimination process in the development and maturity of the LED industry. This is a return phenomenon because the production capacity of the entire industry has expanded too fast in the early stage and has expanded beyond the real demand of the market. As a member of the industry, more should think about how the industry can continue to develop, not to go too fast, to find the speed and rhythm suitable for the enterprise. Although the lighting industry has shuffled news, the industry has also sent some positive energy. It is reported that the Mulinsen consortium successfully acquired the Osram light source business, and a series of keywords such as mergers and acquisitions, multinational, consortium and brand stimulated the industry's popularity. Pan Xiufang said that after decades of development in China, the strength of many companies has surpassed some foreign brands. The positive aspect is that the strength of domestic enterprises is gradually increasing. After their own development, they can have the strength to make acquisitions and expand their own scale. However, due to the enterprise mechanism, price competition and imperfect quality requirements, many well-known foreign brands may withdraw from the Chinese lighting market, which is not a particularly good phenomenon in the long run. Postscript China's lighting industry has undergone more than 30 years of reform and opening up in the domestic and international market competition, China's lighting industry has formed a certain scale. In the face of the current complex and ever-changing economic situation in the world, enterprises can only achieve new goals by creating new ways of growth, and using new ideas to lay out and reform, in order to achieve the ultimate goal, which is indispensable for the support of brand power. Zhaoxin Lighting has always adhered to the five dimensions of precise planning, superb research and development, lean manufacturing, quality of quality and sincere service to enhance the brand image and focus on providing high-quality commercial lighting, hotel lighting, road landscape, industry. Lighting, office lighting, smart home products and professional lighting solutions. We also expect that Zhaoxin Lighting will be able to become a brand recognized by mass consumers and win in the long-term industry competition.
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