Strategic layout analysis of five major international lighting giants such as Osram and Philips
October 20 13:06:06, 2021
In addition to the general industrial use of UV-LEDs, the trend of application of the sterilization function of home appliances such as air cleaners or air conditioners is expected to become more and more popular. In addition to the main product UV-A, Nichia will actively invest in short-wave UV-B and UV-C. Standing on the shoulders of giants, you can see far, analyze the layout and movements of the five major international lighting giants, find the blue ocean market, and keep up with the pace of development of the industry in order to run on the right track. Nichia continues to vigorously develop MicroLED, laser, UV LED, and automotive applications. Although the LED industry in 2017 has grown in the automotive market, the oversupply situation in the LCD backlight and lighting market will continue, and the industrial market conditions are still grim. Nichia is optimistic about the development of car and smart lighting, and will actively invest in Micro LED, laser, UV-B and UV-C. Dai Zhen, general manager of Taiwan's Nichia In the past two years, the LED industry has fallen into a trough under the imbalance between supply and demand and price competition. But with the rise of the blue ocean market, it will light up the dawn of the industry. At the press conference of the 60th anniversary of the founding of the company, LED manufacturer Nichia said that the more difficult the LED industry is, the more it is to pursue innovative technology and create high-standard, high value-added products. Next, Japan will continue to vigorously develop Micro LED. High-end technology markets such as lasers, UV LEDs, and automotive applications. Dai Zhenjia, general manager of Taiwan's Nichia, said that although the LED industry in 2017 has grown in the automotive market, the oversupply situation in the LCD backlight and lighting market will continue, and the industrial market conditions are still grim. Nichia is optimistic about the development of car and smart lighting, and will actively invest in Micro LED, laser, UV-B and UV-C. Dai Zhenjia said that in 2016, Nichia became a 20% growth in automotive applications. At present, the front-loading market is still the world of Japanese LED factories, and most of China's Taiwan LED factories are in the pre-installation market. Nichia is particularly optimistic about automotive LEDs with high technical requirements, especially LEDs or laser LEDs with adaptive front lighting system with light distribution adjustment, or daytime running lights that have only recently grabbed the market ( DRL) uses LED and other products. The traditional LED backlight and lighting market is sluggish, and the laser and UV-LED market is gradually gaining attention. According to Nichia, the use of lasers and UV-LEDs is expected to expand, such as lasers for headlights and large-size TVs. And projectors, etc. In addition to the general industrial use of UV-LEDs, the trend of application of the sterilization function of home appliances such as air cleaners or air conditioners is expected to become more and more popular. In addition to the main product UV-A, Nichia will actively invest in short-wave UV-B and UV-C. According to the history of the second division of Nichia, the company’s technical director, Nichia, has been working at MicroLED for more than 10 years and has leading technology, which will accelerate the commercialization of Mico LED in the future. The first stage is to introduce a surface light source module, which can not only achieve local dimming, but also can realize a flexible display panel on a flexible substrate. After two years, it can be extended to the second stage. The ultimate goal is to realize the Micro LED. However, Nichia believes that Micro LED will be used in large-scale applications such as commercial displays and TVs. As for small-sized applications such as mobile phones and wearable devices, there are still technical problems to be solved. Toyota Synthetic Purchasing New Equipment, Introducing New Technology Focus on UV LED, Thermistor LED, Automotive LED Toyota Synthetic will put more resources on industrial LEDs, such as UV LEDs, and thermistors LEDs, etc. It will focus on automotive LEDs and take advantage of Toyota Synthetic's suppliers of automotive components. Toshihiro Yokoi, General Manager of Toyota Synthetic Optoelectronics Division Toyoda Gosei, a Japanese manufacturer, purchased new MOCVD-related module equipment from German manufacturer AIXTRON in order to create newer Blu-ray and UV LEDs. This is a tool for new technology introduction. The characteristics are also curious. According to AIXTRON, the Japanese manufacturer purchased the enhanced 5x4 inch CRIUS Close Coupled Showerhead (CCS) system to create blue LEDs and deep ultraviolet LEDs, which are expected to be delivered to Toyota Synthetic in the first half of 2017. This new technology module has a higher process temperature than the previous III-VMOCVD equipment. It is designed to produce high-efficiency blue and UVLED products for high color rendering LED illumination, UV UV curing, and photocatalytic purification applications on the market. Toshihiro Yokoi, general manager of Toyota Synthetic Optoelectronics Division, said that AIXTRON's new CCS equipment can more effectively help Toyota's LED epitaxial business and products, including LED lighting for Southeast Asia and other regional markets. He also pointed out that Toyota Synthetic will put more resources on industrial LEDs, such as UVLEDs, and thermistors LEDs, etc., and will also focus on automotive LEDs to play Toyota Synthetic in automotive components suppliers. The advantages. Philips sells OLED device business Focus on smart interconnect lighting Philips has decided to sell its OLED device business to a professional partner, which will focus its business and resources to develop innovative smart lighting systems. Earlier this year, Philips Lighting CEO Eric Rondolat said that on August 17, Philips Lighting released its lighting strategy plan at the 2016 Media Conference in Beijing, clarifying that the next major development direction is in smart interconnection. It is understood that the current Philips lighting business covers outdoor, retail and hospitality, office industry and home lighting, providing a full range of lighting solutions from light sources, lamps, products, systems to services. Today, with the rapid development of the Internet, Philips will promote the development of the Internet of Things in the lighting industry under the premise of energy conservation and environmental protection. According to the report, at the media conference, Philips Lighting publicly demonstrated its latest intelligent Internet LED lighting system and products in the Internet of Things era, bringing the full range of home intelligent lighting system Philips Hue products to the event site. Obviously, in the current mature environment of smart homes, Philips is intended to enhance industry leadership in the Internet of Things era through product, system and service innovation. At this year's Smart Cities Expo World Congress, the Philips Lighting Institute demonstrated to the public the role of smart connected lighting in the smart city where we live, by creating an interactive virtual reality experience. The lighting infrastructure will improve the public service level of smart cities through digital transformation, improve the quality of life of urban citizens and the efficiency of city managers. As a global lighting leader, Philips Lighting continues to lead the industry in its 125-year history of innovation, from traditional to LED lighting, from single lighting points to smart connected lighting products, systems and services, and through a variety of innovative displays and The application exchanges the latest technology trends and future prospects with customers, academic institutions and industry to lead the development of smart connected lighting. As early as 2013, Philips Lighting LED Professional Lighting (Chengdu) Demonstration Park was officially completed in the Western Campus of Chengdu High-tech Development Zone. In the miniature smart city of Chengdu Chengdu Lighting Application Center, roads, offices, shopping malls and other common life scenes are restored by different lighting designs. Through the full-scale contrast lighting application demonstration, Philips LED's advanced LED professional is displayed. Lighting products and systems bring people a humanized lighting experience. Visitors can not only experience the changes of lighting in the past 100 years, but also experience the latest intelligent interconnections in the practice of smart connected road lighting in Los Angeles and architectural lighting in Shanghai Kerry Center. LED lighting products and systems. Philips Lighting actively participates in China and builds a green, intelligent and efficient livable city in the rapid development of urban construction. The immersive experience in our Chengdu Lighting Application Center will help every visitor understand that smart connected lighting is not only a problem that needs to be explored in the professional field, but also relates to the daily life of each of us, Philips Lighting China Lighting Design and Application Yao Mengming, general manager of the department, said that the Internet of Things gave the lighting another opportunity to leap. As the industry leader, Philips Lighting always uses different technologies to enhance the lighting experience, while reducing energy consumption and reducing maintenance costs. Philips Lighting not only invested in the Chengdu Lighting Application Center, but also established its second largest R&D center in Shanghai. The products, systems and services developed and produced by Philips Lighting in China have been widely used in various urban lighting fields such as roads, offices, retail, hotels and homes. OSRAM expands production, Malaysia LED chip factory is completed. Layout of intelligent lighting, acquisition of a Dutch software expert Tvilight We are witnessing the rapid growth of the global LED lighting market brought about by the popularity of LED lighting systems. LED chips are the core components of these modern lighting systems. The new plant in Kulim not only supports the creation of the LED ecosystem in Malaysia, but also strengthens OSRAM's leading position in the global LED market. Mr. Aldo Kamper, President and CEO of OSRAM Opto Semiconductors Germany, Osram Opto Semiconductors held a ceremony to celebrate the roof of the LED chip manufacturing plant in Malaysia's Kulim Hi-Tech Park. The 48-acre Kulim plant will become the world's largest and most advanced LED chip production base. The products developed and produced at the new plant in Kulim include semiconductor LED chips based on 6-inch wafers. In addition to expanding its chip capacity, OSRAM has also acquired a minority stake in Tvilight, a Dutch software expert, to further expand its expertise in urban smart outdoor lighting systems. As a lighting equipment manufacturer, OSRAM will hold a 47.5% stake in the company. In addition, Tvilight will provide sensing technology and intelligent light management software for OSRAM's smart city solutions. In addition, OSRAM has decided to combine its intelligent lighting business (LIGHTFY) and digital lighting business unit (DIGITAL SYSTEM) to combine the advantages of both parties to create brilliant results. This move is bound to create synergies and promote the growth of OSRAM in the world. Career joins LED component business and sells Wolfspeed to Infineon to announce that Daniel Castillo has been appointed as the president of lighting business. In terms of establishing LED lighting business, we have made great progress in the past few years as we further expand our business. Daniel Castillo's participation in the company's leadership team will bring Cree's valuable industry expertise and solid leadership. Cree Chairman and CEO Chuck Swoboda On July 14, 2016, US LED manufacturer Cree announced the sale of its power and RF radio frequency component Wolff to the German manufacturer Infineon for $850 million. Infineon). Infineon's predecessor was Siemens' semiconductor business and is currently one of the key companies of the Siemens Group. It is reported that this transaction is a typical demand, which can allow Cree to focus on the LED component business, making it a company that is more focused on LED lighting and providing important resources for accelerating its growth. This has enabled Infineon to acquire more technology and resources and continue to expand its product line in the field of automotive electronics and mobile phones, as well as energy, green energy and the Internet of Things. As the largest semiconductor company in Europe, Infineon acquired Cree's Wolfspeed business for $850 million in cash. This division produces composite semiconductors and power management chips, and has achieved good results in this field. The acquisition is expected to expand Infineon's product line, including a range of sensors, radars and security products. It is reported that Cree splits out the power semiconductor business to establish Wolfspeed. It originally planned that IPO will raise more funds from the open market. Now it has changed its original intention and sold it to Sailing in this interest at a satisfactory price. Let's take a break in the LED business and focus more on LED lighting, including LED chips, LED bulbs, and power switching components (optocouplers). On October 6, CREE announced that Daniel Castillo was appointed president of the lighting business and took office on November 7. During his tenure as President of Lighting, Castillo was required to report to Chuck Swoboda and lead the Commercial and Consumer Lighting Division. Prior to moving to Cree, Castillo worked at Eaton as Senior Vice President of Oil, Gas and IEC Assemblies. Prior to working at Eaton, Castillo held leadership roles in lighting and other electrical products at Cooper Industries and General Electric. In terms of building an LED lighting business, we have made tremendous progress in the past few years. Chuck Swoboda, Chairman and CEO of Cree, said that as we expand our business, Daniel Castillo's participation in the company's leadership team will bring Cree's valuable industry expertise and solid leadership. I am very happy to join Cree at this stage. Daniel Castillo said that the opportunity to work with LED innovation leaders in the early stages of LED lighting adoption is very attractive. I look forward to working with the Cree Lighting team to provide superior operations and higher customer value for the entire enterprise. Castillo has 25 years of experience in multinational industrial companies and holds a bachelor's degree in electrical engineering from Florida International University and a master's degree in business administration from Columbia University.