With the continuous development of science and technology, at present, the relationship between the upgrading of the mold industry and the relationship between consumption and investment has become the focus of the current Chinese economics community. In the post-crisis period, a full recovery may be a slow and complicated process. The original growth model cannot be sustained. China’s economy implements structural adjustments, transfers methods, and solves deep-level problems such as imbalances, uncoordinated and unsustainable economic development. The realization of economic development is driven by investment and exports, and the transition to consumption and investment, domestic demand and external demand.

Create consumer demand through product upgrades

Product upgrade refers to the commercialization of products that are innovative and changeable in technology, materials, and processes. According to the size of the technological changes, Luo Baihui believes that the upgrading of mold products can be divided into the following types: new products, which refer to innovative products that are created using new principles, new structures, new technologies, and new materials; and create new markets; innovative products. , refers to the use of new technologies, new materials, and new processes on the basis of existing products, to improve their performance, or to increase their functions, to change their structure and shape of the innovative products; imitation new products, refers to products in the market Already exists, the company imitates the innovative products that are produced and introduced to the market; the new brand products refer to the repositioning of new products and the activation of new brand products by changing the appearance, packaging and style of the products. The real significance and practical value of researching product upgrades lies in stimulating new demand effects. A typical example of the demand for product upgrades is the development of televisions, from standard TVs to high-definition, rear projection TVs, plasma, and LCD TVs. Until today's Internet TVs and 3D (stereoscopic) televisions are the process of upgrading products. Every product upgrade has created new consumer demand.

The gradual increase in consumer demand reflects the law of product upgrades. Product upgrading is a prerequisite for creating consumption. In the long run, technological innovation will continue to create new products. The emergence of new products will not only change the existing supply of products, but also promote the escalation of consumer demand. China has entered a new phase of the development of building a well-to-do society in an all-round way. Consumer demand is increasingly showing a trend of diversification, multi-level and individualization. Product upgrades have met people's consumer needs and have also created new demands. The emergence of new consumer goods has caused the original complementary relationship and alternative relationship between various consumer goods industries. At the same time, the formation of new industries will generate new demand for the investment goods industry.

In the post-crisis period, the full recovery of the world economy may be a slow and complicated process. At present, China’s export industry’s production capacity exceeds supply, the profitability of conventional products declines, the product application area is too single, and the ability to resist market risks is low, and the original growth The model is unsustainable. If China’s industrial structure cannot be optimized and upgraded, and it constantly innovates products and creates new market demands, it will exacerbate market shrinkage, give full play to the advantages of domestic demand potential, and strive to enhance domestic demand, especially to create consumer demand. It can have a continuous effect on economic growth.

By the process of upgrading, expanding consumer demand <br> <br> upgrade process, also known as the process of upgrading, it refers to the product produced using the new technology, new equipment, new materials and new organizational processes to improve productivity, reduce costs, lower prices aims.

The “12th Five-Year Plan” period is a crucial period for China to solve the problem of high resource consumption and pressure on environmental issues. With the improvement of people’s living standards, the requirements for quality of life and environmental quality will become higher and higher, and at the same time, energy prices will increase. With rising land and labor costs and the emergence of international green trade barriers, traditional industries such as molds and steel will be difficult to sustain, and many companies will face the risk of elimination. Enterprises upgrade their processes, use new processes, new equipment, and new materials, reduce energy consumption, reduce costs, and protect the environment. The comparative advantage is reflected in the same products, which will result in energy conservation, emission reduction, cost reduction, and consumption expansion. Virtuous circulation effect.

In recent years, in order to reduce the use of rare metals, such as platinum, which is heavily dependent on imported foreign materials, Japan has actively reduced the use of rare metals such as platinum, which has been heavily imported into foreign countries. It has also adopted a process upgrade and implemented rare metal replacement projects to reduce the cost of lithium batteries. It has made the manufacturing and sales of new energy vehicles at the forefront of the world. Some models of cars have already entered home users, expanding the consumer demand for new energy vehicles in the world.

Haier Mould Company is a successful case in the organizational process upgrade. Haier is completely different from the previous enterprise's internal focus only on the completion of its work and the improvement of internal productivity. Its process design and implementation is based on the customer's needs as a standard, and it has transformed from a traditional functional organization to a process-oriented organization. It separates all the financial, procurement, and sales businesses that belong to each business unit and integrates them into a group-wide unified sales, procurement, and settlement business flow, logistics, and capital flow promotion headquarters, and builds global procurement and distribution through the supply chain. Network, shorten delivery time, reduce costs, and implement flexible production according to user needs. The focus of the integrated production and operation is no longer the specific links and technical issues of product production, manufacturing, and marketing, and it is shifting to the speed of response of the company around the market. The core is the market-oriented, user-oriented product development, production, and service. After the process is upgraded, as it is closer to the consumers, the quality of the company's work has undergone qualitative changes, the performance has achieved a huge leap, and the ability to communicate and connect with different consumer groups has been improved, and new orders have been added, and new ones have been cultivated and expanded. Consumer groups.

Through functional upgrading, optimize consumer demand

The functional upgrade is a repositioning of the mold company's value chain of its own products. The implementation of functional upgrades in China's enterprises means that the production of some resource-intensive or labor-intensive products will shift to the production of capital-intensive or technology-intensive products, and more companies will shift from undertaking OEM business to undertaking ODM business, or they will directly become autonomous technologies. , Independent brand enterprises, from simple processing and manufacturing enterprises to marketing and service-oriented enterprises.

"From the point of view of the entire product value chain, only those companies at the highest end of the value chain will be competitive." Luo Baihui believes that for China's mold enterprises, one criterion for evaluating function upgrades is whether they can enter the strategic link of the product value chain. The key to the strategic link is the innovation of core products. Because the core product is an important part of the final product, the core product follows different rules and interests at the level of value chain competitiveness. It is the key core component or component of the final product and is the carrier of the core competitiveness of the mold industry. This core product can have a longer leading time and is not easily copied by competitors, thus maximizing market share and attracting potential users and optimizing consumer demand.

Since the beginning of the 21st century, China’s national economy has achieved a rapid, healthy, and steady development. Along with the increasing income of urban residents, people’s consumption of durable consumer goods is more focused on brand, quality, grade and style, and purchasing power is more concentrated. Invest in "high, new, and refined" consumer materials. Taking the auto industry as an example, many enterprises in China have implemented functional upgrades to constantly optimize consumer demand. At present, the main players supporting the development of the auto industry have undergone major changes. The demand for automobiles has shifted from official vehicles to commercial vehicles to private cars. . Since 2002, private car ownership has rapidly increased its share of the entire automotive market, and the proportion of private car purchases has reached about 60%. In 2009, China’s automobile industry achieved its first global production and sales volume for the first time. The fundamental way for the auto industry to be stronger and bigger is to upgrade its functions through technological innovation and in accordance with consumer demand. As an independent brand of a new nation and a company known as the “BYD Myth” in the automobile industry, BYD Auto maintained a high growth rate of more than 100% for five consecutive years. From 2005 production and sales of 20,000 units to 2009 production and sales of 448,000 units, The sales profit rate ranks first in the industry. In 2010, it strives to achieve the goal of 800,000 vehicles for production and sales. BYD's development is inseparable from the upgrading of its functions and the high-end strategy of the industry. The company is transforming and developing its unique brand, assets, technology, products, and talents into a “five independent” road, in addition to actively strengthening international cooperation and reputation. The world’s auto companies and investment funds have established strategic partnerships. The company has also established the Central Research Institute, Automobile Research Institute, Electronics Research Institute, and Electric Power Research Institute. Each product division also has a strong R&D team, specialized laboratories, and low- The price car turned to high-value chain links and began to enter the automotive mold, automotive core components, dual-mode electric vehicles and pure electric vehicles, and became one of the pioneers in leading China's auto industry into the era of low-carbon economy.

To promote effective investment demand through cross-industry upgrades

Cross-industry upgrades are upgrades at different industry levels, shifting from resource-intensive industries and labor-intensive industries to capital or technology-intensive industries. Because cross-industry upgrades are not linear, they will be reflected in the crossover between intra-industry upgrades and inter-industry upgrades. That is, when the industry upgrade reaches a high level, it jumps to another industry and realizes inter-industry upgrades; or after the inter-industry upgrades are realized, the intra-industry upgrade is realized. The upgrade path is not completed within an industry. After the advanced manufacturing industry is upgraded to a new, more advanced industry, it will in turn promote a relatively low-level upgrade of the mold industry. It can pull the traditional mold steel industry from the low value chain. The transformation of the end-links to the high-end link will further extend the industry in the value chain production, and at the same time stimulate the upgrading of the mold-related supporting industries and other industries to stimulate effective investment demand.

Effective investment, especially structural science investment, will always be one of the “troikas” that will drive economic growth. As the dependence of export growth on economic growth will be reduced, in the case of excess capacity in some industries, special emphasis should be placed on effective investment. The effective investment in structural science is not only conducive to the efficiency and efficiency of industrial investment, but also conducive to the comprehensive coordination of industrial structure optimization, environmental protection and sustained economic growth.

Through cross-industry upgrades to stimulate effective investment demand and optimize the investment structure, we can foster the growth of new industries in China or the region, increase the stock of traditional industries, and ultimately achieve high-end industries and high-end industries. In the aspect of incremental cultivation, we aim at the forefront of international science and technology and industry, expand strategic emerging industries, strive to achieve leapfrog development, seize the commanding heights of future development, and move toward high-end industries; in terms of increasing stocks, we must use investment to develop high-tech industries and use their permeability. Strong characteristics, so that traditional industries continue to absorb electronic information, computers, machinery, materials and modern management technology and other high-tech, the two complement each other and complement each other. In short, using high technology as the engine and modern service industry and advanced manufacturing as two wheels to achieve cross-die industry upgrading will greatly stimulate investment demand and promote the optimization of investment structure.