How the LED lighting industry controls and avoids logistics risks
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Recently, there have been news of logistics companies running, which thought it would cause panic in the industry. However, when the author communicated with the managers of some industry brand companies, they found that the impact of running is no longer as big as before. Entrepreneurs even said that there is no impact, so that the author is surprised by the growth of LED lighting companies in response to the crisis. In the communication with these entrepreneurs, most of the answers are as long as the company is self-reliant, do its own aspects, and have a sense of risk. The risks brought by logistics can be completely controlled and evaded.
The main reason for the impact of the logistics industry on LED lighting companies is the collection and payment. The main reason for collecting and paying is the mistrust between the manufacturers, which causes the logistics enterprises to take the initiative or passive role as the lighting Alipay. To avoid risks, the first thing is to win the trust of customers.
To win trust, the first step is to do a good job of product quality. As we all know, quality assurance should first be the most basic and most important social responsibility of a company. Lighting companies often hang on their slogans such as quality, practice, and foundation. However, many companies do not have quality concepts. Really implemented.
What is gratifying is that a large number of visionary entrepreneurs have realized that quality will be the battlefield of the future. In the fierce market competition, there is no future without quality. In quality control, some companies even spend huge sums of money. Hiring international top experts for monitoring operations, lean production, and quality management throughout the process are also being introduced and adopted by lighting companies. At the same time, many companies have established a set of advanced scientific management systems, standardizing internal control with an international certification system, creating a standard self-requirement for China's leading lighting companies, and constantly making breakthroughs in quality.
With quality assurance, many LED lighting companies have established sufficient trust with old customers, no longer settled by means of collection and payment, which avoids risks, speeds up the turnover of funds, and obtains more liquidity. The development of the company is also smoother.
However, LED lighting companies are not only old customers, but also need to develop a large number of new customers, so there must be a brand. Many entrepreneurs have said that to avoid risks, they need good brand specifications to guide them. Chinese-style thinking has a lot of humanistic characteristics. If you are familiar, you will trust. If you are unfamiliar, you will not trust. And the brand is the best way to get familiar.
However, the LED lighting industry has a low barrier to entry, and the market is inevitably chaotic, which is not conducive to the establishment of the brand. Without good brand guidance, the industry will not regulate, and the irregular settlement method will infringe on the interests of enterprises and damage the image of enterprises in the eyes of customers. While the real big companies value the brand more, the current propaganda is not enough. The government lacks guidance and support. The dealers who are at a loss are easily confused by some concepts and cause great damage to the trust between the manufacturers.
Therefore, many companies with a sense of responsibility and responsibility have begun to focus on operating their own brands, and have achieved certain results, and can use the trust brought by the brand to settle cash with customers. There is no risk due to the logistics industry. .
Self-helper Tianzhu, self-improvementist Hengqiang, facing some risks that cannot be changed temporarily, the best way for lighting companies to cope is to be good.
Logistics: The economic structure and industrial structure of the towns and towns of the ancient town lighting industry are very prominent. Among them, the lighting industry is the leading industry of the ancient town and the economic pillar of the ancient town. Since its development in 1982, after nearly 30 years of cultivation and development, it has formed a lighting industry cluster centering on the ancient town and covering the surrounding three cities and 11 towns with an annual output value of over 100 billion yuan, becoming the world's major lighting professional market. One is the largest professional lighting production base and wholesale market in China. Guzhen has 15,000 industrial and commercial enterprises with lighting and accessories, including 8131 lighting merchants. In 2013, the total output value of the lighting industry reached 14.28 billion yuan, accounting for more than 60% of the national market share; the total export value was 500 million US dollars.
Such a large output value will inevitably lead to the development of the logistics industry in the region. Relatively low, logistics continues to expand as an economic development artery and basic industry in the ancient town. In the highly competitive market environment, the development of the logistics industry is becoming more and more important. As the economic development of the ancient town to the accelerator, the development level of the logistics industry has become one of the important indicators to measure the modernization degree and economic strength of the ancient town. The accelerator of development and the third source of profit for corporate development.
No one cares about the special line operation, and the control has opened up the head. In the 1990s, the lighting and lighting industry in Guzhen has just started. The supporting logistics enterprises are subject to relevant policies. They are basically dedicated lines, that is, if you run the Nanchang line, you have to go to the traffic. After the transportation department applies for a license, it will deliver a certain deposit before it can franchise the logistics business of this line. Chen Yousun, chairman of Shuguang Logistics Transportation Co., Ltd. also said that at the time, as long as a shop, a table, several stools, three brands, hired a few cars, and 50,000 yuan of registered capital, even stepped into the threshold of logistics enterprises. . The business model is only responsible for transporting the goods to the city where the dealer is located according to the requirements of the manufacturer, and then distributing the goods to different dealers.
Recently, there have been news of logistics companies running, which thought it would cause panic in the industry. However, when the author communicated with the managers of some industry brand companies, they found that the impact of running is no longer as big as before. Entrepreneurs even said that there is no impact, so that the author is surprised by the growth of LED lighting companies in response to the crisis. In the communication with these entrepreneurs, most of the answers are as long as the company is self-reliant, do its own aspects, and have a sense of risk. The risks brought by logistics can be completely controlled and evaded.
The main reason for the impact of the logistics industry on LED lighting companies is the collection and payment. The main reason for collecting and paying is the mistrust between the manufacturers, which causes the logistics enterprises to take the initiative or passive role as the lighting Alipay. To avoid risks, the first thing is to win the trust of customers.
To win trust, the first step is to do a good job of product quality. As we all know, quality assurance should first be the most basic and most important social responsibility of a company. Lighting companies often hang on their slogans such as quality, practice, and foundation. However, many companies do not have quality concepts. Really implemented.
What is gratifying is that a large number of visionary entrepreneurs have realized that quality will be the battlefield of the future. In the fierce market competition, there is no future without quality. In quality control, some companies even spend huge sums of money. Hiring international top experts for monitoring operations, lean production, and quality management throughout the process are also being introduced and adopted by lighting companies. At the same time, many companies have established a set of advanced scientific management systems, standardizing internal control with an international certification system, creating a standard self-requirement for China's leading lighting companies, and constantly making breakthroughs in quality.
With quality assurance, many LED lighting companies have established sufficient trust with old customers, no longer settled by means of collection and payment, which avoids risks, speeds up the turnover of funds, and obtains more liquidity. The development of the company is also smoother.
However, LED lighting companies are not only old customers, but also need to develop a large number of new customers, so there must be a brand. Many entrepreneurs have said that to avoid risks, they need good brand specifications to guide them. Chinese-style thinking has a lot of humanistic characteristics. If you are familiar, you will trust. If you are unfamiliar, you will not trust. And the brand is the best way to get familiar.
However, the LED lighting industry has a low barrier to entry, and the market is inevitably chaotic, which is not conducive to the establishment of the brand. Without good brand guidance, the industry will not regulate, and the irregular settlement method will infringe on the interests of enterprises and damage the image of enterprises in the eyes of customers. While the real big companies value the brand more, the current propaganda is not enough. The government lacks guidance and support. The dealers who are at a loss are easily confused by some concepts and cause great damage to the trust between the manufacturers.
Therefore, many companies with a sense of responsibility and responsibility have begun to focus on operating their own brands, and have achieved certain results, and can use the trust brought by the brand to settle cash with customers. There is no risk due to the logistics industry. .
Self-helper Tianzhu, self-improvementist Hengqiang, facing some risks that cannot be changed temporarily, the best way for lighting companies to cope is to be good.
Logistics: The economic structure and industrial structure of the towns and towns of the ancient town lighting industry are very prominent. Among them, the lighting industry is the leading industry of the ancient town and the economic pillar of the ancient town. Since its development in 1982, after nearly 30 years of cultivation and development, it has formed a lighting industry cluster centering on the ancient town and covering the surrounding three cities and 11 towns with an annual output value of over 100 billion yuan, becoming the world's major lighting professional market. One is the largest professional lighting production base and wholesale market in China. Guzhen has 15,000 industrial and commercial enterprises with lighting and accessories, including 8131 lighting merchants. In 2013, the total output value of the lighting industry reached 14.28 billion yuan, accounting for more than 60% of the national market share; the total export value was 500 million US dollars.
Such a large output value will inevitably lead to the development of the logistics industry in the region. Relatively low, logistics continues to expand as an economic development artery and basic industry in the ancient town. In the highly competitive market environment, the development of the logistics industry is becoming more and more important. As the economic development of the ancient town to the accelerator, the development level of the logistics industry has become one of the important indicators to measure the modernization degree and economic strength of the ancient town. The accelerator of development and the third source of profit for corporate development.