Heavy trucks tend to focus on high-end joint venture brands
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China's heavy truck industry has a large number of joint venture brands, but sales have not been at the forefront. I believe the high price is the only reason.
The first joint venture in the heavy truck industry was at the beginning of this century, when the Chinese truck market recovered and transitioned to heavy trucks. At that time, a limited number of domestic truck companies negotiated joint ventures and cooperation with foreign companies, such as FAW and Mercedes-Benz, Dongfeng and Renault, CNHTC and Volvo, JAC and Hyundai. However, in the domestic market, the sales of imported and joint-brand trucks have been declining. In addition, Chinese companies are dissatisfied with the value of foreign brands in depressing their own brands, and most of the joint ventures and cooperation intentions are dead. The only joint venture in China that is the only domestic approved heavy-duty motor vehicle joint venture project between China National Heavy Duty Truck and Sweden Volvo, after a nine-year “love†long-distance race and six-year “marriageâ€, both parties in November 2009 Also disbanded.
When it comes to the second joint venture boom in the heavy truck industry in China, you will certainly think that in 2009 and five years ago, Sinotruk (Hong Kong) Co., Ltd. and the global truck giant German Man Corporation signed a shareholder agreement, a technology licensing agreement in Hong Kong, A series of legal documents, including the Share Purchase Agreement and the Convertible Bond Subscription Agreement, both parties announced that they have long-term strategic cooperation at the technical and capital level. On August 7th of the same year, Foton Motor and Daimler signed a letter of intent for cooperation. The two parties established a 50:50 joint venture to establish a medium-duty truck joint venture company. The joint venture will produce Futian Auman medium and heavy trucks and Mercedes-Benz OM457 engines. The joint venture’s medium and heavy truck products Futian Auman will be used. In addition to the joint venture brand companies such as Guangzhou Automobile Hino and SAIC Hongyan Iveco, there were few independent brands in the heavy truck industry.
In the past two years, the tide of joint ventures has continued unabated. On January 26, 2013, Dongfeng Motor Group Co., Ltd. established a strategic alliance with Volvo Group. This year, a joint venture will be established. Sichuan Nanjun and South Korea's Hyundai Joint Venture Project Sichuan's modern production of high-end heavy trucks and Tigers will soon be on the market. In a recent interview with a reporter, the relevant person in charge of Brilliance Automotive stated that “the cooperation project between Brilliance and Russia’s heavy truck manufacturer Kamaz is expected to be officially signed before the end of this year. In the future, the products produced by the joint venture company will mainly enter the heavy truck field.â€
This means that China's joint venture brand is gradually maturing. The heavy truck giants abroad have placed their hopes on the huge Chinese market, so they have lowered their respects, brought the most advanced products to China for production sales, and achieved local production through joint ventures to reduce costs. At the same time, for China's commercial vehicle companies, not only has it achieved a significant increase in heavy-duty truck product technology, but it has also cultivated a large number of technical and managerial talents, both of which are in need of mutual benefits.
Among the many heavy truck joint ventures, they value the quality of their products. Before the deputy general manager of Sinotruk Group Yu Youde received an exclusive interview with the China Commercial Vehicles Network, Sino Heavy Industry was in the process of cooperating with the company. Steam not only successfully obtained engines, axles and vehicle technology with advanced world standards from MAN, but also learned product development ideas, business processes, and management methods, and learned better work attitude and earnest and responsible work style. The overall improvement of personnel quality and innovation capability has been achieved. After cooperation between China National Heavy Duty Truck and Man, the technical level has improved from safety, reliability, economy, and comfort. After the launch of CNHTC Mantech products from last year, the indicators passed the approval of experts from MAN, and they also passed the market appraisal. The economy, safety and reliability all reached the market expectations.
In response to an interview with a reporter, the head of GAC Hino said that GAC Hino Motor Co., Ltd., as a joint venture company, put product quality first since its inception, and all of our products use Hino's standards, through the joint efforts of manufacturers and suppliers. The quality standards for parts and components must meet Hino's standards. In terms of quality management, a lot of resources are invested. GAC Hino dispatched five groups of technical experts, process experts, and experts in quality management and Hino Company to form a team. , In batches to the supplier in batches, together with them to improve the process, design and quality management, at present we achieve more than 80% of the localization, the quality is very guaranteed.
However, with the development of the heavy-duty truck industry tending towards high-end, the logistics and transportation industry has undergone a shift from intensive operations to intensive operations, and heavy-duty truck products have gradually transitioned from the low-end economy to the mid-to-high-end market. It is believed that in addition to price, product quality is gradually being accepted by users. . Joint venture brands will usher in their own spring.