Exploring China's lighting and lighting features the town of Guzhen Town
October 20 11:07:40, 2021
It is the hometown of Asian flying man Su Bingtian, and is also the world-famous lighting capital. In Guzhen Town, Zhongshan City, a small town with an area of ​​less than 50 square kilometers, lighting sales account for more than 70% of the domestic lighting market. Recently, Guzhen Town added a new honor. The National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development announced the first batch of towns with Chinese characteristics. There are 6 towns in Guangdong Province. The town is home to the Asian flying man Su Bingtian, and is also a world-famous lighting. In Guzhen Town, Zhongshan City, a small town with an area of ​​less than 50 square kilometers, lighting sales accounted for more than 70% of the domestic lighting market. Recently, Guzhen Town added a new honor. The National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development announced the first batch of towns with Chinese characteristics. There are 6 towns in Guangdong Province, and Guzhen Town is the only featured town in Zhongshan. The core area of ​​the global lighting source industry cluster Since the 1980s, the ancient town people gradually explored the regional characteristic economy from the accumulation of lanterns, and embarked on a road of characteristic development led by the lighting industry. Today, Guzhen Town is the world's lighting source and the core area of ​​industrial clusters. China Lighting Association announced in 2015: Guzhen lighting sales accounted for more than 70% of the domestic lighting market. At present, the town has more than 8,000 companies related to lighting manufacturing and sales, more than 300,000 lighting professionals, and lighting products exported to more than 130 countries and regions. After more than 30 years of development, it has formed a lighting industry cluster centering on the ancient town and covering 11 towns and districts in the surrounding three cities with an annual output value of over 100 billion yuan. Guzhen Town has become one of the major lighting professional markets in the world, and is the largest professional lighting production base and wholesale market in China. Guzhen Town holds lighting fairs every spring and autumn. After 18 years of continuous reform and innovation, it has developed into the largest international lighting professional exhibition in the Asia-Pacific region. Innovative drive as the starting point for innovation In the ancient town, the lighting is both industrial products and handicrafts, fashion goods. Over the years, Guzhen Town has paid attention to highlighting the characteristics and advantages of the lighting industry, selecting the core to grasp the hand, and innovating to drive the industrial transformation and upgrading. Intellectual property is the key to the innovation drive of the lighting industry. Guzhen Town implements the strategy of strengthening the town of intellectual property, adhering to the concept of intellectual property-driven design, design-driven brand innovation, and innovation-driven industrial development to shape the brand of Guzhen Lighting. In 2011, the country established the China Zhongshan (lighting) intellectual property rapid rights protection center at the town level, built the ancient town platform for the patent application and authorization confirmation function of the State Intellectual Property Office, and established the ancient town model of intellectual property administration and judicial rights protection mechanism. The patent application for the realization of lighting design is greatly shortened from one year to 10 working days. From 2011 to 2015, the number of patent applications and authorizations in the town reached 23,261 and 18,157 respectively. In the past four years, the number of applications and authorizations ranked first in the city, and innovation in the town of Guzhen became a reality. Guzhen Town Productivity Promotion Center has 29 public innovation service entities, including R&D design, testing and certification, financial services, intellectual property rights protection, information release, business services, brand incubation and other functions of lighting and lighting industry development service platform. Through the creation of a systematic and technological innovation service platform, the lighting industry of Guzhen has gradually been gradually shifted from epitaxial growth to connotative growth, from the manufacturing process to the development and marketing, and the innovation of the town has been endless. Organizing the Lighting Culture Festival to Develop Lighting and Creative Economy Today, the development of the lighting industry has changed from industrial manufacturing to artistic creation. Lighting culture is a unique resource for lighting economy. Only by persisting in creativity and adhering to culture can we form a unique industrial comparative advantage. Since 2015, Guzhen Town held a lighting culture festival in the same period of the annual Autumn Light Fair. The fashion show was used to display the lighting as a light show, which allowed the ancient town of Dengdu to directly enter the eyes of global consumers. Enhance the popularity of the ancient town lighting public brand. At the same time, with the lighting culture as the starting point, it has injected more cultural connotations into the industry and the city. Liu Jianhui, secretary of the party committee of Guzhen Town, said that the lighting culture festival held in Guzhen Town aims to stimulate the endogenous power of the global lighting industry, enhance the public's attention to the lighting industry as a creative economy, and attract a group of industry designers and distributors around the world to Zhongshan. The ancient town brings a variety of creative lighting cultures to promote the development of industrial design, production, engineering lighting and other fields, and jointly present the story of the lighting creative industry. The Guzhen Light Fair and the Light Culture Festival have become the hot stamping cards for the promotion of Zhongshan Lighting Regional Brands. Liu Jianhui, secretary of the party committee of Guzhen Town, said that the ancient town will focus on lighting culture as the core, effectively expand the scale of industrial tourism, and promote the concept of characteristic towns in the areas of government decision-making, business and cultural innovation, and create a small star lighting feature. town.