The command played by the gold and the billions of Chinese auto makers rushed into the climax
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While the Western community celebrated the 60th anniversary of the victory in the Normandy landing campaign, China’s auto market is also conducting similar “celebration†activities. The protagonists of the event are the giants of the international auto industry. The way to celebrate is a new round of huge investment. The purpose has something in common with what happened 60 years ago: Going deeper after completing landfall. What is different is that the allied forces are trying to conquer Berlin, and the auto giants are occupying the entire Chinese automobile market. General U.S. $3 billion giant feast The GM's strategic initiative really began in the year when China joined the WTO, when it reorganized SAIC-GM-Wuling through Shanghai General Motors, and promised SAIC to participate in the acquisition of South Korea's Daewoo shares and the merger of the Yantai bodywork project. GM built it in China. The thinking of the strategic system has been very clear. On June 7, GM held the launch ceremony of Cadillac at the Taimiao in Beijing, and local production was formally put on the agenda. On the same day, GM China announced that in the next three years, General Motors will join SAIC and invest US$3 billion to implement a series of project plans involving new automotive R&D facilities, new product planning, and automotive financial services. Murphy, chairman of General Motors China, said that the new investment plan covers more than 20 product upgrades, the expansion of production capacity to reach 1.3 million units, and the local production of components and engines. Volkswagen's 6 billion euros. In the coming months, with the opportunity of Premier Wen Jiabao's visit to Germany, Bi Ruide, president of Volkswagen, said that the company will invest 1.5 billion yuan to build the fifth Volkswagen plant in Pudong, Shanghai. And this is just part of the massive capital increase in China. Volkswagen’s production plan in China is to increase its annual average automobile output to 1.6 million vehicles by 2008. The establishment of a new plant is only one way to achieve this strategic goal. For this reason, Volkswagen will invest 5.3 billion euros in China in the next five years. This is also the largest investment plan in the domestic automotive industry. In addition, Volkswagen revealed that in addition to Shanghai Volkswagen 5, which is being built in Lingang, Shanghai, it will invest 530 million euros in building an engine plant in Shanghai and Dalian. After the completion of the first phase of Shanghai Lingang No. 5 Plant, the production capacity was 150,000 cars, and the second phase of the project was 300,000. By the end of 2008, Volkswagen had to invest nearly 6 billion euros in China to expand its production capacity to 1.6 million vehicles. Ford’s US$1 billion guarantees “blessings†As a latecomer to the Chinese market, Ford’s current status in the Chinese market and its status in the international market are not a small drop. Ford last year decided to increase its capital in China by US$1 billion. The new investment is mainly used in two aspects. One is to increase the annual production capacity of Changan Ford from the current 20,000 to 150,000, and the second is to establish a second car factory and an engine factory in Nanjing. In this auto show, Ford demonstrated its full range of brands, and said that the Chinese business will be in line with European and American business in the future. In addition, the exhibitors of the auto show Ford have a strong focus on the specific introduction. Aston Motor Show. Several characters on Martin's booth made people feel Ford's offensive posture - Aston. Martin entered China in 2005. Hyundai 7.4 Billion US Dollars Accelerating Hyundai As the world’s fastest-growing automobile manufacturing company in recent years, Hyundai Motor Company also hopes to be able to reproduce its growth rate in the global market in the Chinese market. In less than two months, Hyundai became the third car company after Volkswagen and GM announced an additional investment in China. Last Tuesday, Hyundai Motor officially announced that the company plans to invest an additional US$740 million by 2007. The core of the additional investment is that Beijing Hyundai will establish a second factory with a capacity of 300,000 vehicles to achieve the goal of producing and selling 600,000 vehicles from Beijing Hyundai to 2008. According to the relevant person in charge of Beijing Hyundai, Hyundai’s US$740 million investment in China, most of which will be used for the development of Beijing Hyundai, a small part may be used for the development of modern parts projects in China. In addition, according to the 50-to-50 ratio, BAIC will also invest so much. These investments will come partly from Beijing Hyundai’s profits. Some of these investments may have been planned but they have not yet been used. For modern times, they may also come from In the stock market financing and so on. In addition, the Hyundai Group has two major auto companies: Hyundai Motor Co., Ltd. and Kia Motors Co., Ltd. Just last month, Hyundai Motors announced that its Kia Motors Corporation will invest 645 million U.S. dollars in the establishment of a second automobile production plant in Yancheng, Jiangsu, China. Dai-ke's 1.2 billion euros wearing Star Dai-ke wears not only the production of passenger cars but also the production of commercial vehicles. Since September 8, 2003, when BAIC officially signed a strategic cooperation framework agreement, Mercedes-Benz will be producing S-Class and E-Class passenger cars in Beijing. The news has been receiving media attention. On May 3 this year, the project was finally approved by the National Development and Reform Commission. In the commercial vehicle segment, Dai-ke will have two production bases: one is to cooperate with South East Automotive to produce passenger cars and MPVs; in addition, Dai-ke Group will cooperate with Beiqi Foton to produce medium- and heavy-duty trucks and engines and other zeros. Accessories. The total investment of Dai-ke in China is expected to be 1 to 12 billion euros, or about 10 billion yuan.