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SAIC-GM-Wuling launches "fast lifting" fast lane

In 2006, energy-efficient and eco-friendly small-displacement vehicles became a major focus in the automotive industry, capturing the attention of both manufacturers and consumers. The relaxation of restrictions on small engines opened new doors for the mini-vehicle sector, offering it a chance for significant growth. However, with Shanghai's "limited pollution" policy and national emission and quality standards, each microcar company must carefully consider how to turn this opportunity into real success, rather than just a fleeting illusion. On January 4th of this year, the National Development and Reform Commission, along with several other government departments, released a set of "Opinions on Encouraging the Development of Energy-saving and Environment-friendly Small-displacement Vehicles." This document required all local governments to lift existing restrictions on such vehicles by the end of March 2006. This move followed the "Provisional Regulations to Promote Industrial Restructuring" from 2005, marking another clear signal from the government supporting the growth of small-displacement cars. Hu Jun, General Manager of SAIC-GM-Wuling’s sales company, expressed optimism about the future of mini-vehicles, stating that the industry is expected to grow at a rate of 12% to 15% annually. He noted that the mini-commercial vehicle market has consistently grown by around 12% each year, and with the new policy, the entire sector now faces unprecedented opportunities. This year, SAIC-GM-Wuling plans to introduce more high-quality micro-cars that meet national standards and consumer expectations. The Wuling Light, which complies with China's National III emissions standard, was launched in Beijing in January. Similarly, the Chevrolet SPARK, also meeting the same standard, is set to be introduced in August. Major players in the mini-vehicle market include well-known groups like Changan and Dongfeng, as well as SAIC-GM-Wuling, which has extensive experience in micro-vehicle manufacturing and strong market presence. Since its joint venture in 2002, SAIC-GM-Wuling has maintained a growth rate above 30% for three consecutive years. In 2003, it sold over 180,000 units, rising to 235,000 in 2004, and reaching 337,188 units in 2005—a 43% increase from the previous year, making it the fastest-growing company in the mini-vehicle segment. At the end of 2005, the Chevrolet SPARK received numerous accolades for its superior performance and dynamic capabilities, including the JD Power award for the best new car quality in its compact category. Because of its outstanding quality, SAIC-GM-Wuling was honored with the "Quality Credit 3A" title and the "2005 National Customer Satisfaction Enterprise" award from the China Product Quality Association—making it the only micro-car company to win both top honors simultaneously. As the saying goes, "Opportunity favors the prepared." By focusing on both product and service quality, SAIC-GM-Wuling has achieved fast, healthy, and sustainable development. With the current favorable policy environment, whether micro-vehicle companies can seize the "olive branch" depends entirely on whether they have built a "good car" ready for the road ahead. Related topics: SAIC commercial vehicle expansion

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