Chinese tires, "flowers outside the wall, cold inside the wall"

Driven by the rapid development of the automobile industry, the Chinese tire industry has been ranked first in the world for 14 consecutive years. However, due to the "overheating" of industrial investment, which led to a sharp rise in inventories, the best way is to go out. Therefore, about 45% of China's production needs to be digested through export channels. In 2017, China's tires exported a total of 529.53 million tons, and cumulative exports increased by 2.40% over 2016.

Distribution of China's Tire Exports to Other Countries in 2017 Distribution of China's Tire Exports to Other Countries in 2017

But now, in the international market, the “rising situation”, China's tires rely on exports to maintain steady growth this economic model is difficult to sustain. In recent years, in particular, the “double opposition” of the United States to China has directly affected China’s exports. In 2017, China exported 679,900 tons to the United States, a decrease of 13.42% year-on-year, accounting for 12.73% of the year-on-year, and a year-on-year rate of 2.32 percentage points.

Changes in the number and proportion of Chinese tires exported to China in recent years Changes in the number and proportion of Chinese tires exported to China in recent years

Tires have always been a "stricken area" for Sino-U.S. trade competition. In recent years, the decline in the volume of tires exported to the United States has greatly dragged down the foreign trade demand for Chinese tires. From the above figure, we can see that in recent years, China's tire exports to the United States have shown a trend of decline. After reaching the peak in the number of tires exported to the United States in 2014, it has entered three consecutive years of shrinking exports, compared to 2017. Shrink 44%. The share of exports to the United States has shrunk by 11.23 percentage points. The reduction in the volume of tires exported to the United States has also greatly affected China’s total exports of tires in recent years, dragging down the growth rate of total exports by about 10 percentage points.

Not only has the United States been hindered by the implementation of the EU REACH regulations and the labeling law, but some Chinese companies that are mainly exported to markets in Europe and the United States have been greatly affected, coupled with rising shipping costs and a significant increase in tire costs. China's tire exports have fallen sharply this year. The unfavorable factors such as trade friction and technical barriers once again made China's tires face a more severe export situation.

In addition to the obstruction of China’s tire exports, the domestic market is also facing a series of issues such as overcapacity. In previous years, benefiting from the prosperity of the auto market, some multinational tire companies such as Michelin and Bridgestone have expanded their production capacity in China. According to statistics, foreign-funded enterprises have a large share of China's high-end truck tire market. Judging from the brand rankings, foreign brands are still far ahead.

2017 Tire Brand Ranking 2017 Tire Brand Ranking

The blind expansion of China's tire industry in the early stages and over-development have laid a hidden danger for structural imbalances. Domestic companies in the tire product development process, pay more attention to the production of low-end tire products, while the investment in high value-added products is obviously insufficient. At the same time, international trade protectionism and the frequent defeat of Japanese car dealers have further exacerbated the plight of overcapacity in the tire industry.

Truck tires Truck tires

At home and abroad, the economic downturn, foreign trade and frequent friction and other adverse effects, China's tire exports blocked, the domestic market is facing a series of problems such as overcapacity. How to “cool down” the excess capacity of tires is also something that our people are beginning to explore. On the one hand, related tire companies should stop the pace of blind expansion, focus on upgrading the R&D capabilities of tire products, and increase core competitiveness through scale-down; on the other hand, relevant state agencies should promptly issue relevant regulatory measures to help tire companies do a good job Capacity planning work, and partial tilt from the policy aspect, so that excess production capacity can be digested as soon as possible. We are confident that we will change the status quo of such "outside the wall and thank the cold," and believe that in the near future, through the tireless efforts of all tires, we will certainly be able to switch from "made in China" to "made in China."

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