Who is the future leader in China's luxury car market? Is it Mercedes, BMW, or Audi? Has become more and more a "Sphinx" mystery. Just now, almost everyone knows that the luxury auto market is actually a world dominated by Germany's top three brands: Mercedes-Benz, BMW, and Audi.

Only from the six months of sales, Audi's leading position remains unshakeable. The total sales of the three brands in the first half of the year were Audi 139,130, BMW 113,169 and Mercedes-Benz 89,070. The year-on-year growth rates of the three brands are: Audi 28%, BMW (excluding MINI) 59% and Mercedes-Benz (excluding Smart) 52.8%. Only from this group of figures can be seen that the gap between the sales volume of BMW and Mercedes-Benz and Audi is shrinking, and is basically the same order of magnitude.

However, if you split the first half into sales for a single month, it seems that another conclusion can be drawn. Because of adjustment of production capacity and other reasons, Audi stopped production for one month before and after the Spring Festival this year, causing its sales to fall from 2,1995 vehicles in January to 18,770 in February. Therefore, in the first quarter of this year, BMW sold more than 50,000 vehicles in China, Mercedes-Benz was more than 40,000 vehicles, and Audi was more than 63,000 vehicles. At that time, there was public opinion that Audi's leading position in China is about to be ended. However, starting from the second quarter, Audi showed strong climbing ability. Sales in May and June increased sharply. Mercedes-Benz and BMW's performance in the past two months were stagnant. In May and June, they were recognized as The traditional off-season of car sales.

Life is a marathon and competition is also. The sales performance of a quarter or even six months alone cannot fundamentally explain the relationship between Audi, BMW and Mercedes-Benz. The heroes must be based on sales figures. The total sales volume of the luxury car market in January-May is 361,438 units. If it is the total luxury car sales in the first half of the year, it will be between approximately 430,000-44 million units. In the first half of the year, the German-based top three sold 341,869 vehicles. This ratio also made people's absolute dominance of German products in the luxury car field.

It can be imagined that the German team composed of Audi, BMW and Mercedes-Benz is like the Kenyan team on the marathon or the Chinese team in the table tennis field. It is far ahead of other countries in the luxury car competition in China and is in the first camp. Although the three players have alternate lead in the long game, but almost every spectator will be sure that the final winner must be a German, who is the champion, in fact, is secondary.