March 2011 was the second time the domestic timeline was given by Senyufu, the president of Subaru's parent Fuji Heavy Industries. In the second half of 2010, Subaru's high-level localization plans will be finalized during the year, and many domestic auto companies have reported joint ventures with them.

On February 21, Matsumoto, head of public relations at Fujitsu’s headquarters in Japan, said in an interview with reporters that Subaru’s domestic plans still require some time for discussion. The final results will be announced at the end of March. According to the situation of the joint-venture negotiations, domestic production cannot be ruled out. Possible plan.

Is contacting with a number of companies. Prior to the official recognition of Chery as a joint venture by Subaru officials, the two sides' joint venture negotiations have recently attracted much attention. According to sources, Chery and Subaru have basically determined their intentions for cooperation and it is likely that they will build a joint venture factory in Dalian.

Prior to this, Japanese media disclosed that Subaru and Chery will set up factories in a half-funded manner. The initial production models may be based on the currently popular SUVs. The initial production capacity is 50,000 vehicles, which will gradually increase to 150,000 to 200,000 vehicles.

"If you can decide immediately, it's certainly best, but it takes a lot of time for a major event such as localization. Xing Gang's idea is to burn off the flames, and to release the scent. Hui will finalize specific joint venture objects and plans before the end of March,” Matsumoto told reporters. Prior to this, Subaru's parent Fuji Hyundai President Yukio Yusei proposed to decide whether or not to implement localization and specific cooperation plans before March. However, it is not yet possible to determine the joint venture process. Whether or not it is smooth, therefore, according to the development of the joint venture, the possibility of temporarily suspending the localization plan is not ruled out.

If the joint venture plan is successfully concluded, Subaru will build a second overseas factory in China. At present, Subaru has only overseas factories in the United States and overseas factories do not have rich experience. This may be one of the difficulties encountered in the localization process of Subaru.

Lark Lessons Fuji Heavy Industries once worked with Guihang Group in the 1990s to enter the Chinese market with a small car lark. However, the market performance of Skylark has been unsatisfactory. In addition, the contradiction between the cooperation between the two sides has been escalating. Fuji Heavy Industries has completely withdrawn from the Chinese market in 2002.

Matsumoto said that because of the failure of the Skylark, Fuji Heavy Industries once withdrew from the Chinese market and now completely abandoned the business at that time. Despite experiencing a failure of cooperation, it is believed that this did not directly affect the local plan and confidence of Subaru. Subaru hopes to learn from previous experience and make this cooperation plan successful.

Subaru achieved 57,000 sales in China in 2010, an increase of 60% from 35,000 in 2009. However, Subaru is very cautious about its 2011 sales forecast, and the 60,000 target feels too conservative. For this sales target, Takahashi Takahashi, Planning Minister of Subaru Auto China, once said in an interview with the media: “Last year we could confirm that China’s economic situation is still growing rapidly, but there are too many invisible factors in the market this year.”