"This year, the demand for the automotive market has rapidly expanded in a short period of time. The production capacity of automobile companies in Shandong Province has been unable to keep up with the market demand and the supply of spare parts and components cannot keep up with the production needs of enterprises." The Equipment Industry Department of the Economic and Information Commission of Shandong Province The investigation of the province's auto industry in the first half of the year found that the industry competition in the province's auto industry will be fiercer in the second half of the year, and companies will face problems such as gradual weakening of the policy-pulling effect and adjustment of auto consumption structure. To this end, our province will continue to promote the merger and reorganization of the automotive industry. The enterprises are struggling to deal with the Economic Leaders of the Provincial Economic and Information Commission's Equipment Industry Department. According to the Economic Herald, from January to June, 15 automobile manufacturers in the province completed a total sales revenue of 109 billion yuan, an increase of 58.8% from the same period last year; The export of the provincial automobile industry has basically shaken off the sluggish trend of the previous year and has returned to the level before the onset of the international financial crisis. From January to June, the entire province's auto vehicles and their key parts and components completed export sales of 1.483 billion US dollars, an increase of 39.59%.

“As the market growth rate exceeds expectations, many companies have encountered new situations and new problems that have never been encountered in the history of development and are struggling to deal with them.” The official said that since the first quarter, the domestic heavy-duty trucks and light trucks market have fully recovered. The rapid increase in product demand, China National Heavy Duty Truck, the liberation of FAW, Beiqi Futian, Shandong Kaima and other enterprises have been at full capacity production, production capacity has become inadequate, has become the main contradiction to restrict the production and operation of enterprises. There is also a serious shortage of auto parts supply, which has become a prominent issue affecting auto production.

The survey found that due to the strong demand in the auto market, Sinotruk, Beiqi Foton and other companies urgently need to expand their production capacity. However, due to factors such as tight land supply and complex requisition procedures, it is difficult to meet the needs of enterprises in a short period of time.

Cultivate large enterprise groups

The provincial Economic and Information Technology Commission predicts that the province's automobile industry is unlikely to fluctuate significantly. It is expected that the total automobile production will reach 750,000-800,000 units in the second half of the year, and the cumulative total annual production will reach about 1.7 million units, an increase over the previous year. Around 25% of the annual output has reached the highest level in history, but it will face more intense competition, gradually weakening policy pull effect, and adjustments to the structure of auto consumption.

“In the first half of the year, the domestic auto market was unprecedentedly hot, resulting in the rapid expansion of production scale for many companies. As the market gradually becomes saturated and the volume of orders decreases, it will inevitably result in a relative surplus of production capacity and a large stock of inventory, which will inevitably intensify competition in the industry. At the same time, raw material prices The changes will also affect the profitability of enterprises and make the competition among auto companies more intense.” The above-mentioned person in charge of the Department of Equipment Industry believes that the country’s incentive to stimulate the auto industry’s consumption policy is gradually weakening, and the auto market has already Abnormal hotness tends to be steady.

At the same time, early domestic private car users are entering a climax of exchanges, and high-end cars and SUVs are favored. With the popularity of mid- to high-end cars, the proportion of sales of small-displacement cars in this year will decrease.

The person in charge said that this year, driven by a series of national policies to encourage automobile development, passenger cars, mainly passenger cars, have achieved significant growth. This has a greater impact on the automobile industry in our province, which is dominated by trucks. At the same time, this impact will indirectly affect the parts and components industry and adversely affect the entire automobile industry chain in our province. Therefore, while further consolidating the advantages and status of trucks, our province will make great efforts to support the acceleration of development of passenger vehicles such as GM, Geely, and Huatai, and accelerate the adjustment and optimization of industrial structure.

Joint reorganization is the only way for the auto industry in our province to become bigger and stronger. Last year, Shandong Heavy Industry Group Co., Ltd. was established to take a key step in the integration of the automotive industry in the province. In the next step, our province will focus on guiding leading enterprises, carrying out mergers and reorganizations, accelerating the development of a group of large-scale enterprise groups with strong competitiveness, and focusing on large-scale enterprise groups to form a group of automobile industrial parks that will gather advanced accessory component companies. Guide enterprises to transform their capital advantages into industrial advantages as soon as possible.