Chinese car companies’ social responsibility show ask for less embroidery

When talking about the practice of corporate social responsibility and achievements, I believe that many car companies will be all kinds of treasures.

Indeed, in recent years, Chinese auto companies have done a lot in fulfilling their social responsibilities. They have done much to protect the environment, save cultural heritage, and foster a sense of traffic safety. They have seen a wide range of topics and have achieved some successes. However, in a recent two-week survey of How Automotive Social Responsibilities Practiced by Gasgoo.com, 70% of the more than 5,000 people in the industry who participated in the voting expressed almost the same One-sided dissatisfaction, they generally believe that the social responsibility awards that many companies pursue are just the coat of brand packaging. The main reason for this dissatisfaction is that car companies do not enforce the rights and interests of consumers.

The protection of consumers’ rights and interests should be the most basic social responsibility the company should perform. However, this minimum protection actually becomes the top dissatisfaction factor. Under such circumstances, the corporate social responsibility practices will inevitably not It is considered to be just a show. The suspicions of carmakers and consumers in the industry are not unfounded. Data from both the China Consumers’ Association and the Auto Complaints Professional website show that the number of auto complaint cases reached a record high in 2010, involving almost all auto companies, and the increase in new vehicle complaints within 3 months is particularly evident. The main problem is still concentrated in the autos. Quality and after-sales service. The recall is not recalled; it monopolizes the supply of spare parts for after-sales repairs in order to seek huge profits; the monopoly aftersales maintenance service technology and channels cause consumers to be both inconvenient and to pay high prices, and is the “three counts” listed by consumers for car companies.

The annual 3.15 consumer rights protection day is coming again, and major car companies are starting to get nervous. A dealer privately stated that he had received a complaint on the 3rd and 15th days. He could fix the fault. In order not to let the consumer get into trouble, he sometimes directly applied to the manufacturer to replace the bad one with a new one. This attitude of fear for 3.15 precisely reflects the irresponsible guilt of manufacturers and distributors who are usually irresponsible to consumers. Therefore, when car companies shape socially responsible companies, they must first do a good job.



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